| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Soliman, Wael", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Piril\u00e4, Mikko", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-09-21T07:38:11Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-09-21T07:38:11Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/83285", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Internet -arvostelut j\u00e4\u00e4v\u00e4t toiseksi vain perheen ja yst\u00e4vien suosituksille ja ett\u00e4 niit\u00e4 luetaan yh\u00e4 enemm\u00e4n, on niiden vaikutus ostop\u00e4\u00e4t\u00f6kseen huomattava. Internet -arvosteluiden sivutuote, valearvostelut ovat arvosteluita, joiden tarkoitus on ylist\u00e4\u00e4 tai halventaa arvostelun kohdetta, kuten esimerkiksi ravintolaa tai hotellia. Koska valearvosteluiden on todettu olevan vaikeasti havaittavia ihmisille, on selv\u00e4\u00e4, ett\u00e4 yritys, jolla ei ole suunnitelmaa valearvosteluiden varalle, voi joutua suuriin vaikeuksiin joutuessaan valearvostelukampanjan uhriksi. \nTutkielmaa ohjaamaan k\u00e4ytettiin teoriaa turvatoimien syklist\u00e4 (engl. Security action cycle), joka koostuu nelj\u00e4st\u00e4 vaiheesta: pelotteet, esteet, havaitseminen ja korjauskeinot. Tutkimus toteutettiin puolistrukturoituna haastatteluina. \nTutkielman empiirisess\u00e4 osuudessa valearvosteluita tarkastellaan yritysten varautumisen n\u00e4k\u00f6kulmasta. My\u00f6s haastateltavien pelotteita valearvosteluiden ostamista kohtaan tutkittiin tarkemmin. Haastattelemalla kahdeksaa osallistujaa pienist\u00e4 suomalaisista palvelualan yrityksist\u00e4, pyrittiin saamaan vastaukset tutkielman tutkimuskysymyksiin:\n1.\tMit\u00e4 toimia yrityksill\u00e4 on k\u00e4yt\u00f6ss\u00e4 torjuakseen valearvosteluista syntyvi\u00e4 haittoja?\n2.\tMitk\u00e4 tekij\u00e4t toimivat pelotteena valearvosteluiden ostamiselle?\nHaastatteluista ker\u00e4tty data analysoitiin temaattisesti ja esitettiin suhteutettuna turvatoimien syklin teorian eri vaiheisiin. Tutkielman merkitt\u00e4vimm\u00e4t l\u00f6yd\u00f6kset liittyv\u00e4t n\u00e4iden torjumiskeinojen puutteeseen, joka puolestaan haastateltavien mukaan johtui vakavampien valearvostelutapausten puutteesta suomessa. Koska valearvostelija n\u00e4htiin yleisesti \u00e4rsyyntyneen\u00e4 asiakkaana, suurin osa vastaajista p\u00e4\u00e4tti olla v\u00e4litt\u00e4m\u00e4tt\u00e4, kuitenkin satunnaista arvosteluun vastaamista lukuun ottamatta. Vakavammissa tapauksissa vastaajat mm. ottaisivat yhteytt\u00e4 arvostelualustoihin, mutta toivot sen toimimisesta olivat v\u00e4h\u00e4iset.\nYleinen mielipide valearvosteluiden ostamista kohtaan oli negatiivinen. Positiivisten arvosteluiden ostamista ei kuitenkaan n\u00e4hty yht\u00e4 pahana kuin negatiivisten arvosteluiden ostamista. N\u00e4ihin liittyv\u00e4t pelotteet liittyiv\u00e4t p\u00e4\u00e4osin etiikkaan ja kiinnij\u00e4\u00e4miseen ja sen seuraamuksiin. K\u00e4vi kuitenkin ilmi, ett\u00e4 yritt\u00e4j\u00e4henkisemm\u00e4t yksil\u00f6t n\u00e4kiv\u00e4t positiivisten arvosteluiden ostamisen v\u00e4hemm\u00e4n pahana asiana, sill\u00e4 he rinnastivat sen mainoksiin ja niiden ostamiseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "As online reviews are only second to friends and family and read regularly by more and more consumers, their impact on purchase decision is considerable. A byproduct of this, false reviews, are reviews that deliberately aim to either boost or defame their target, such as a restaurant or a hotel via praising, or slanderous messages. Considering that false reviews have been observed to be difficult for humans to detect, it is obvious that a company without a strategy for dealing with fake reviews could be in big trouble, if they are targeted by such a campaign. \nThe empirical part of this thesis looks at false review from the perspective of companies and how they are suited to handle them. Also, the interviewees deterrents on purchasing false reviews are explored. The security action cycle, which consists of four phases: deterrence, prevention, detection, and remedies is used to guide the empirical part, which is conducted as semi-structured interviews. A total of eight participants from small Finnish service industry companies are interviewed on their stance on false reviews in order to answer the research questions:\n1. What actions are companies employing to prevent damages from fake internet reviews?\n2. What factors deter a company from colluding with fake reviews\t\nThe data gathered from the interviews is then thematically analyzed and presented in relation to the security action cycle phases. The major findings point that the preparations are generally lacking due to the absence of any serious cases of false reviews in Finland. As the false reviewer was mainly imagined as a disgruntled individual, most respondents would just disregard it with the occasional response to the review as a remedy. In a case of more serious situation, most would contact the platform for example, but the hopes of it amounting to something were low. \nAlso, the general attitude towards buying reviews was negative and more so towards the negative false reviews. The deterrents mentioned by the interviewees were related mainly to ethics and getting caught and its consequences. However, the more entrepreneurial individuals saw buying positive reviews akin to buying advertisements instead of condemning them outright.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2022-09-21T07:38:11Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-09-21T07:38:11Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "91", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "false reviews", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "security action cycle", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "online reviews", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "buying reviews", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "deterrence", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Don\u2019t feed the troll : response strategies for false reviews among small Finnish service sector companies", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202209214627", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Internet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "arvostelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Internet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "reviews", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|