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[{"key": "dc.contributor.advisor", "value": "Munnukka, Juha", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kynt\u00e4j\u00e4, Anna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-09-12T05:55:50Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-09-12T05:55:50Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/83193", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n pro gradu -tutkielman tarkoituksena oli selvitt\u00e4\u00e4, millainen vaikutus yrityksen yhteiskuntavastuullisuudella ja yhteiskuntavastuullisuuden yhteensopivuudella on ty\u00f6nantajabr\u00e4ndin rakentumisessa. Tutkimuksessa tarkasteluun otettiin my\u00f6s vastaajien vastuullisen kuluttamisen taso, koska haluttiin selvitt\u00e4\u00e4, vaikuttaako se osaltaan siihen, miten paljon CSR vaikuttaa ty\u00f6nantajabr\u00e4ndiin. Tutkimuksessa selvitet\u00e4\u00e4n my\u00f6s ty\u00f6nantajabr\u00e4ndin vaikutus ty\u00f6nhakuaikomukseen. \nTutkimusaihe on t\u00e4rke\u00e4, koska CSR ja ty\u00f6nantajabr\u00e4ndi ovat molemmat eritt\u00e4in ajankohtaisia aiheita. Aiheen tutkiminen on t\u00e4rke\u00e4\u00e4 my\u00f6s, koska tutkimuksen k\u00e4sitteiden suhteita eli ole viel\u00e4 tutkittu riitt\u00e4v\u00e4sti varsinkaan suomalaisten korkeakouluopiskelijoiden keskuudessa. Korkeakouluopiskelijat valikoituivat kohderyhm\u00e4ksi, koska vastuullisuusasiat \novat nuoremmille sukupolville yleens\u00e4 t\u00e4rke\u00e4mpi\u00e4, kuin vanhemmille. \nTutkielman teoriaosuudessa esitell\u00e4\u00e4n aiempaa kirjallisuutta ensin ty\u00f6nantajabr\u00e4ndiin liittyen ja sitten k\u00e4yd\u00e4\u00e4n l\u00e4pi vastuullisuuden eri teemoja. Teoriaosuuden lopussa esitell\u00e4\u00e4n tutkimuksen tutkimusmalli ja hypoteesit, jotka on kaikki luotu aikaisempien tutkimusten pohjalta. Tutkimusaineisto ker\u00e4ttiin kyselylomakkeella. Vastaajat olivat Jyv\u00e4skyl\u00e4n yliopiston opiskelijoita ja heit\u00e4 kertyi yhteens\u00e4 81. \nTutkimustulokset osoittavat, ett\u00e4 yrityksen yhteiskuntavastuullisuus vaikuttaa ty\u00f6nantajabr\u00e4ndin syntymiseen. Tuloksista k\u00e4vi ilmi my\u00f6s, ett\u00e4 SRCB:n eli vastuullisen kuluttajak\u00e4ytt\u00e4ytymisen tasolla on oma vaikutuksensa siihen, kuinka paljon CSR vaikuttaa ty\u00f6nantajabr\u00e4ndiin. Tutkimustulokset osoittavat my\u00f6s, ett\u00e4 ty\u00f6nantajabr\u00e4ndill\u00e4 on selke\u00e4 vaikutus hakuaikomukseen. T\u00e4ss\u00e4 tutkimuksessa ei l\u00f6ydetty yhteytt\u00e4 CSR:n ja CSR-br\u00e4ndi yhteensopivuuden v\u00e4lill\u00e4 eik\u00e4 CSR-br\u00e4ndi yhteensopivuuden ja ty\u00f6nantajabr\u00e4ndin v\u00e4lill\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2022-09-12T05:55:50Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-09-12T05:55:50Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "52", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ty\u00f6nantajabr\u00e4ndi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "CSR", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yrityksen yhteiskuntavastuullisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "CSR-brand fit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "SRCB", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "vastuullinen kuluttajak\u00e4ytt\u00e4ytyminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "hakuaikomus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Yrityksen yhteiskuntavastuullisuuden rooli ty\u00f6nantajabr\u00e4ndin rakentumisessa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202209124539", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": 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