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[{"key": "dc.contributor.advisor", "value": "Salmikangas, Anna-Katriina", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Valkama, Juuso", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-09-08T05:42:59Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-09-08T05:42:59Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/83149", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 pro gradu -tutkielmassa tutkittiin Korisliigaseura Helsinki Seagullsin kotiotteluyleis\u00f6\u00e4. Tarkoituksena oli kartoittaa Seagullsin yleis\u00f6profiilia, yleis\u00f6n motiiveja ja mielipiteit\u00e4 seuran kotiottelutapahtumasta m\u00e4\u00e4r\u00e4llisin tutkimusmetodein. Suomessa koripalloyleis\u00f6\u00f6n kohdistunut tieteellinen tutkimus on ollut kauttaaltaan hyvin v\u00e4h\u00e4ist\u00e4, mik\u00e4 perusteli tutkimuskohteen valintaa. Yleis\u00f6tutkimuksen tekeminen ajoittui haasteelliseen ajankohtaan globaalin covid-19 pandemian takia asetettujen yleis\u00f6rajoitusten vuoksi. Korisliigaa pelattiin kuitenkin normaalisti yleis\u00f6n edess\u00e4 kev\u00e4\u00e4ll\u00e4 2022, mik\u00e4 mahdollisti tutkimuksen toteuttamisen.\nTutkimuksen teoreettinen viitekehys muodostui urheilun seuraamisesta ja penkkiurheilusta. Kyseess\u00e4 oli m\u00e4\u00e4r\u00e4llinen kyselytutkimus, jossa tutkimusotos koostui Korisliigakaudella 2021\u20132022 ylemm\u00e4n jatkosarjavaiheen Helsinki Seagullsin kotiotteluissa k\u00e4yneist\u00e4 katsojista (n=435). Tutkimusaineisto ker\u00e4ttiin s\u00e4hk\u00f6isell\u00e4 kyselylomakkeella maaliskuussa 2022. Se analysoitiin IBM SPSS Statistics -tilasto-ohjelmalla, jossa hy\u00f6dynnettiin p\u00e4\u00e4s\u00e4\u00e4nt\u00f6isesti ristiintaulukointia.\nTutkimukseen osallistuneista 58 prosenttia oli miehi\u00e4 ja 41 prosenttia naisia. Ik\u00e4jakaumaltaan vastaajat painottuivat keski-ik\u00e4isiin ja sit\u00e4 i\u00e4kk\u00e4\u00e4mpiin ik\u00e4luokkiin. Huomattavan suuri osa katsojista (65 %) oli korkeakoulutettuja. Katsojat olivat p\u00e4\u00e4s\u00e4\u00e4nt\u00f6isesti hyv\u00e4tuloisia ty\u00f6el\u00e4m\u00e4n piiriin kuuluvia. Suurin osa katsojista oli Helsingiss\u00e4 tai muualla p\u00e4\u00e4kaupunkiseudulla asuvia ja noin puolet omasi omakohtaisen koripallotaustan urheiluseurasta. Seagullsfaneiksi tai -kannattajiksi identifioituneiden katsojien m\u00e4\u00e4r\u00e4 oli tutkimuksessa verrattain pieni. T\u00e4rkeimm\u00e4t syyt Seagullsin kotiotteluun saapumiselle olivat viihde, koripallo-ottelun j\u00e4nnitt\u00e4vyys ja rentoutuminen arjen toimista. Merkityksellisimpin\u00e4 asioina otteluissa pidettiin tasoltaan laadukasta ottelua, rehti\u00e4 peli\u00e4 sek\u00e4 pelaajien yritteli\u00e4isyytt\u00e4. Eniten tyytyv\u00e4isyytt\u00e4 Seagullsin ottelutapahtumassa saivat osakseen Seagullsin pelaajamateriaali ja ottelun kokonaistunnelma. Ajankohtainen tutkimustieto kotimaisesta koripalloyleis\u00f6st\u00e4 luo sek\u00e4 Helsinki Seagullsille ett\u00e4 muille koripallon parissa operoiville toimijoille mahdollisuudet kehitt\u00e4\u00e4 toimintaansa yleis\u00f6n toiveita ja mielipiteit\u00e4 vastaavaan suuntaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The purpose of this study was to create a comprehensive image of Korisliiga basketball club Helsinki Seagulls\u2019 audience. The study included an examination of the club\u2019s spectator profile, spectator motives and opinions on Seagulls\u2019 home game events. Scientific research regarding Finnish basketball audiences has been marginal during the past decades. The conduct of the sports audience survey took place at a challenging time due to the audience restrictions imposed due to the global covid-19 pandemic. However, the 2021\u20132022 Korisliiga season was played normally in front of spectators and fans during the spring of 2022, which allowed the study to be conducted.\nThe theoretical framework of this study consists of the literature on spectator sports and sport consuming. In terms of methodology, this was a quantitative survey, in which the sample consists of spectators (n=435) who attended the Helsinki Seagulls home games of the upper qualifying round in the 2021\u20132022 Korisliiga season. The research material was collected with an electronic questionnaire in March 2022, and it was analyzed using IBM SPSS Statistics-software. Cross tabulation method was used primarily in the statistical analyses.\nOf those who participated in the study, 58 percent were men and 41 percent were women. In terms of age distribution, respondents focused on middle-aged and older age groups. A significant proportion of the spectators (65%) were highly educated. Spectators were generally well-off and from working life. Most of the spectators lived in Helsinki or elsewhere in the Helsinki metropolitan area. About half of the respondents had their own personal basketball background. The main reasons for arriving to Seagulls home game events were entertainment, the excitement of a basketball game and relaxation from one\u2019s everyday activities. The most important things at the home game events were high-quality matches, fair play and the enterprising of the players. Seagulls\u2019 player roster and the overall atmosphere of the event were the most satisfying elements at the games. The number of spectators identified as Seagulls fans or supporters was relatively small in this study. Current research data on the audience creates opportunities for both Helsinki Seagulls and others involved in professional basketball to develop their operations in a direction that meets the wishes and opinions of the public.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2022-09-08T05:42:59Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-09-08T05:42:59Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "142", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Helsinki Seagulls", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Korisliigaseura Helsinki Seagullsin yleis\u00f6profiili, yleis\u00f6n motiivit ja mielipiteet seuran kotiottelutapahtumasta", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202209084507", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Liikuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Liikunta- ja terveystieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Liikunnan yhteiskuntatieteet", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Social Sciences of Sport", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "5032", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "penkkiurheilu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yleis\u00f6tutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "koripallo", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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