The Influence of Covid-19 pandemic on organizational learning in the Finnish consumer goods industry

Tämä pro gradu tutkielma tutkii koronapandemian vaikutuksia Suomen kuluttajatavarateollisuuden organisaatioiden oppimiseen. Tutkimus tehtiin grounded theory- tutkimusmenetelmää käyttäen, jossa datan pohjalta rakennettiin pohja ilmiötä käsittelevälle teorialle. Primäärinen data kerättiin luomalla puo...

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Main Author: Lustig, Tiina
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2022
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/82112
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author Lustig, Tiina
author2 Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Lustig, Tiina Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Lustig, Tiina Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Lustig, Tiina
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description Tämä pro gradu tutkielma tutkii koronapandemian vaikutuksia Suomen kuluttajatavarateollisuuden organisaatioiden oppimiseen. Tutkimus tehtiin grounded theory- tutkimusmenetelmää käyttäen, jossa datan pohjalta rakennettiin pohja ilmiötä käsittelevälle teorialle. Primäärinen data kerättiin luomalla puolirakenteinen pohja haastattelukysymyksille ja haastattelemalla erään kuluttajatuotteiden yrityksen työntekijöitä, sekä hankkimalla sekundääristä dataa aihealueen aiemmista tutkimuksista ja artikkeleista. Data-analyysissa käytettiin laadullista tutkimusmenetelmänä Gioia-metodologiaa, jossa kerätty aineisto koodattiin teemoihin ja kokonaisuuksiin. Analyysin kokonaisuudet jaettiin eri vaiheisiin sen perusteella , olivatko ne liitoksissa organisaation oppimiseen ajassa ennen pandemiaa, sen aikana vai sen jälkeen. Tutkimuksen tulosten perusteella pystytään paremmin päättelemään, kuinka organisaatioiden oppiminen on muuttunut pandemiasta johtuvien muutosten seurauksena. Tulosten mukaan organisaatiot kuluttajatuoteteollisuudessa ovat toimineet vuosikymmeniä ja onnistuneet keräämään valtavan määrän tietoa ja taitoa asioista mitä ne historiansa aikana ovat oppineet. Monet organisaatiot ovat ajansaatossa siiloutuneet ja niillä on suuria muutoksia vastustavat rakenteet. Teknologian ja automatisoinnin käyttöönotto oli harvalla organisaatiolla sillä tasolla mikä niiden operaatiokokoluokkaan nähden olisi tehokas. Koronapandemia pakotti monet organisaatiot uuden eteen niin, että uusien toimintatapojen löytäminen oli ainoa selviytymistapa kun prosessien läpivienti entiseen tapaan ei ollut enää mahdollista. Uusiutumiskeinot nähdään nyt entistä tarpeellisempana ja moni organisaatio, jonka oppimistapa on läpi historian ollut vanhaa hyödyntävä (exploitative) ja tiedon suunta on kulkenut organisaatiolta sen parissa työskenteleville ihmisille (feedback) pandemian johdosta muutti oppimistapaansa joko tutkivaksi (explorative) tai näitä kahta yhdistäväksi oppimistavaksi (ambidexterial), jossa tieto kulkee joko enemmän yksilöiltä vaikuttaen organisaatioon (feed- forward) tai sitten ollen kaksisuuntaista vaikuttamista ja tiedonjakoa (two-way communication). This master's thesis examines the effects of the COVID-19 pandemic on the learning of Finnish consumer goods industry organizations. The study was conducted using the grounded theory method, in which the base for a theory was constructed to understand the phenomenon. For the theoretical background secondary data was collected from previous research and articles, and primary data for creating the theory was collected by creating semi-structured interview questions and then by interviewing 8 employees of a consumer goods organization. The data analysis used a qualitative research method utilizing the Gioia methodology, in which the collected data was coded into themes and aggregate dimensions that emerged from the interviews. The dimensions from the analysis were divided into different phases based on whether they were related to organizational learning in the time before, during, or after the pandemic. The results of the study allow us to conclude how the learning of organizations has been altered as a result of the changes caused by the pandemic. They show that organizations in the consumer goods industry, that have been around for decades have managed to gather a huge amount of knowledge and skills from what they have learned over history but also developed embedded and anti-change structures where information and knowledge is shared mainly within organizational silos and not the whole organization. The COVID-19 pandemic forced organizations to face the unknown and make difficult decisions. Finding new ways of doing things was the only way to survive as it was no longer possible to carry out the processes as they were. Although at first the pandemic caused difficulties for people and organizations to cope, these means of renewal are now seen as useful for the organizations and not harmful or unnecessary. Many organizations whose history of learning has been rather exploitative and where knowledge flow has been from the organization to the individuals, now use organizational learning behaviors that are either explorative or ambidextrous. The Finnish consumer goods organizations have started to show learning behaviors where information flows either more from individuals to the organization (feed-forward) or it is two-way interactive and hence the organizational learning has changed during the pandemic.
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spellingShingle Lustig, Tiina The Influence of Covid-19 pandemic on organizational learning in the Finnish consumer goods industry organizational learning exploration exploitation ambidexterity Yrittäjyys Entrepreneurship 20422 strategiat organisaatiot oppiminen COVID-19 strategies organisations (systems) learning
title The Influence of Covid-19 pandemic on organizational learning in the Finnish consumer goods industry
title_full The Influence of Covid-19 pandemic on organizational learning in the Finnish consumer goods industry
title_fullStr The Influence of Covid-19 pandemic on organizational learning in the Finnish consumer goods industry The Influence of Covid-19 pandemic on organizational learning in the Finnish consumer goods industry
title_full_unstemmed The Influence of Covid-19 pandemic on organizational learning in the Finnish consumer goods industry The Influence of Covid-19 pandemic on organizational learning in the Finnish consumer goods industry
title_short The Influence of Covid-19 pandemic on organizational learning in the Finnish consumer goods industry
title_sort influence of covid 19 pandemic on organizational learning in the finnish consumer goods industry
title_txtP The Influence of Covid-19 pandemic on organizational learning in the Finnish consumer goods industry
topic organizational learning exploration exploitation ambidexterity Yrittäjyys Entrepreneurship 20422 strategiat organisaatiot oppiminen COVID-19 strategies organisations (systems) learning
topic_facet 20422 COVID-19 Entrepreneurship Yrittäjyys ambidexterity exploitation exploration learning oppiminen organisaatiot organisations (systems) organizational learning strategiat strategies
url https://jyx.jyu.fi/handle/123456789/82112 http://www.urn.fi/URN:NBN:fi:jyu-202206303712
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