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[{"key": "dc.contributor.advisor", "value": "Joni Kultanen, Pekka Abrahamsson", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Lohi, Valtteri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-06-29T06:19:09Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-06-29T06:19:09Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/82073", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n Pro gradu -tutkielman tavoitteena on selvitt\u00e4\u00e4 mill\u00e4 tavalla asiakaskokemus vaikuttaa ostop\u00e4\u00e4t\u00f6ksen syntymiseen eri toimialoilla ja mitk\u00e4 asiakaskokemukseen vaikuttavat ominaisuudet vaikuttavat eniten ostop\u00e4\u00e4t\u00f6kseen. Asiakaskokemusta on tutkittu paljon ja my\u00f6s ostop\u00e4\u00e4t\u00f6st\u00e4 tutkivia tieteellisi\u00e4 julkaisuja on paljon, mutta ei l\u00f6ydy yht\u00e4\u00e4n tieteellist\u00e4 artikkelia, jossa selvitet\u00e4\u00e4n asiakaskokemuksien eri ominaisuuksien vaikutusta ostop\u00e4\u00e4t\u00f6kseen. Tutkimuksen alussa selvitet\u00e4\u00e4n tieteellisest\u00e4 kirjallisuudesta asiakaskokemukseen vaikuttavat ominaisuudet ja t\u00e4m\u00e4n pohjalta luodaan tutkimukselle teoreettinen viitekehys. Tarkoituksena on selvitt\u00e4\u00e4 vaikuttaako asiakaskokemus samalla tavalla jokaisella toimialalla vai onko toimialoilla eroja kesken\u00e4\u00e4n. Tutkimukseen on ker\u00e4tty vuosien varrella asiakaskokemuskyselyit\u00e4 useilta eri toimialoilta ja n\u00e4it\u00e4 tutkitaan hy\u00f6dynt\u00e4m\u00e4ll\u00e4 suunnittelutieteellist\u00e4 tutkimusta. Asiakaskokemuskyselyt ovat muuttuneet hieman vuosien aikana, mutta p\u00e4\u00e4asiat ovat pysyneet samana, joten data on helposti hy\u00f6dynnett\u00e4viss\u00e4 koneoppimisella. Koneoppimisella luodaan eri malleja, joiden tuloksia arvioidaan kesken\u00e4\u00e4n. T\u00e4ss\u00e4 tutkimuksessa hy\u00f6dynnet\u00e4\u00e4n koneoppimismalleista p\u00e4\u00e4t\u00f6spuualgoritmeja ja satunnaismets\u00e4regressiota. N\u00e4iden mallien avulla on tarkoitus selvitt\u00e4\u00e4, l\u00f6ytyyk\u00f6 toimialoilta eroja ja jos l\u00f6ytyy niin mit\u00e4 n\u00e4m\u00e4 erot ovat. Tuloksista voidaan huomata toimialojen eroavan toisistaan selke\u00e4sti. Eri toimialoilla vaikuttavat siis eri asiakaskokemuksen ominaisuudet ostop\u00e4\u00e4t\u00f6kseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-06-29T06:19:09Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-06-29T06:19:09Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "115", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Ostop\u00e4\u00e4t\u00f6ksen syntyminen asiakaskokemukseen pohjautuen eri toimialoilla", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202206293676", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "business", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "koneoppiminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ostop\u00e4\u00e4t\u00f6kset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakaskokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakastyytyv\u00e4isyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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