Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden

Green marketing has increasingly gained the attention of corporate decision-makers and global firms. As several motivations lead companies to go "green," understanding what and how to communicate with the target audience to excel in the race of business performance is essential. Fortunatel...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Nguyen, Pham Thuy Trang
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2022
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/82041