Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden
Green marketing has increasingly gained the attention of corporate decision-makers and global firms. As several motivations lead companies to go "green," understanding what and how to communicate with the target audience to excel in the race of business performance is essential. Fortunatel...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/82041 |