| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Talvitie-Lamberg, Karoliina", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Santapakka, Sanna-Leena", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-06-23T07:14:08Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-06-23T07:14:08Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/82007", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Sosiaalinen media on merkitt\u00e4v\u00e4 osa nykyist\u00e4 mediaty\u00f6t\u00e4. Aihetta on kuitenkin tutkittu p\u00e4\u00e4asiassa sen mukaan, kuinka mediat voisivat hy\u00f6dynt\u00e4\u00e4 sosiaalista mediaa parhaiten sis\u00e4\u00e4n tulevan liikenteen osalta. T\u00e4m\u00e4n ty\u00f6n tarkoitus on selvitt\u00e4\u00e4, millaisia sosiaalisen median strategioita, joilla t\u00e4hd\u00e4tt\u00e4isiin nimenomaan uusien lukijaryhmien tavoittamiseen, on olemassa. Ty\u00f6n kohteeksi valikoitui nelj\u00e4 pohjoismaista iltap\u00e4iv\u00e4lehte\u00e4 ja tarkastelen aihetta my\u00f6s alustoitumisen sek\u00e4 innovaatioiden kautta. \r\n\r\nTy\u00f6n aineistona toimivat puolistrukturoidut haastattelut Ilta-Sanomien, Aftonbladetin, Verdens Gangin ja Ekstra Bladetin edustajien kanssa. Jo haastateltavien moninainen asemoituminen toimitusten sis\u00e4isiss\u00e4 organisaatioissa osoitti, ett\u00e4 sosiaalisen median ty\u00f6lle ei ole viel\u00e4 vakiintunutta paikkaa toimituksissa. Haastattelut analysoitiin teemallisen sis\u00e4ll\u00f6nanalyysin avulla. T\u00e4ss\u00e4 analyysiss\u00e4 nousi esille viisi teemaa, jotka hallitsivat lehtien sosiaalisen median strategista ty\u00f6t\u00e4. N\u00e4m\u00e4 teemat ovat: Henkil\u00f6st\u00f6resurssit, alustojen vaikutus toimintaan, journalistiset rajanvedot, lukijoihin vaikuttaminen sek\u00e4 lukijoiden vet\u00e4minen p\u00e4\u00e4sivustolle. \r\n\r\nAineistoanalyysiss\u00e4 selvisi my\u00f6s, ett\u00e4 iltap\u00e4iv\u00e4lehtien strategiat ovat jo ainakin suunnitelmien tasolla siirtyneet k\u00e4sittelem\u00e4\u00e4n sosiaalista mediaa br\u00e4ndin rakennustasolla, sen sijaan ett\u00e4 alustoja katsottaisiin t\u00e4rke\u00e4n\u00e4 sis\u00e4\u00e4n tulevan liikenteen l\u00e4hteen\u00e4. Kuitenkin k\u00e4yt\u00e4nn\u00f6n ty\u00f6ss\u00e4 suurimpana liikenteen ohjaajana toimiva Facebook n\u00e4kyy edelleen vahvasti sek\u00e4 resursseja viev\u00e4n\u00e4 tahona ett\u00e4 alitajuisesti toimintaan vaikuttavana toimijana. Haastateltavat my\u00f6s ep\u00e4ilev\u00e4t, ett\u00e4 sosiaalisten medioiden alustat tulevat tulevaisuudessa vaikuttamaan my\u00f6s journalismin muotoihin peruuttamattomasti.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-06-23T07:14:08Z\r\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-06-23T07:14:08Z (GMT). No. of bitstreams: 0\r\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "62", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "alustoituminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u201dYou use them, not let them use you\u201d : pohjoismaisten iltap\u00e4iv\u00e4lehtien journalistiset sosiaalisen median strategiat", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202206233611", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3133", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "innovaatiot", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "journalismi", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "iltap\u00e4iv\u00e4lehdet", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Facebook", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tutkimus", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "uusmedia", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "toimittajat (media)", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "algoritmit", "language": "", "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
|