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[{"key": "dc.contributor.advisor", "value": "Abrahamsson, Pekka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Nieminen, Teemu", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-06-22T06:50:03Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-06-22T06:50:03Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/81945", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 pro gradu -tutkielman tarkoituksena oli tutkia mitk\u00e4 ovat onnistumisen avaintekij\u00e4t B2B SaaS freemium -liiketoiminnassa. Lis\u00e4ksi t\u00e4m\u00e4 tutkielma tutki mitk\u00e4 ovat B2B SaaS freemium -yrityksen tunnusomaiset piirteet. Freemium liiketoiminta on B2B-puolella v\u00e4h\u00e4n tutkittu aihe, joten liiketoiminnan ymm\u00e4r ryksen karttamiseksi aluksi teoria haettiin B2C SaaS freemium -puolta tutkimalla, sill\u00e4 kyseist\u00e4 ilmi\u00f6t\u00e4 oli laajasti tutkittu. Pilvipohjainen liiketoiminta, erityisesti freemium-liiketoimintamuoto, on valtavirtaistunut ja kasvattanut valtavasti suosiotaan viime vuosina. Kuluttajapuolella freemium on isossa roolissa oleva liiketoimintamuoto, joka on alkanut valumaan my\u00f6s yritysten v\u00e4liseen kaupank\u00e4yntiin. Jotkut tavanomaista myyntivetoista B2B SaaS-liiketoimintaa tekev\u00e4t toimijat ovat alkaneet k\u00e4\u00e4nty\u00e4 freemiumin puoleen, jolloin on t\u00e4rke\u00e4\u00e4 ymm\u00e4rt\u00e4\u00e4 mik\u00e4 saa yritykset aloittamaan freemium-liiketoiminnan ja miten ne sit\u00e4 toteuttavat. T\u00e4m\u00e4 tutkimus toteutettiin case study -tyyppisesti ja tutkimusaineisto ker\u00e4ttiin haastattelemalla eurooppalaisia B2B SaaS freemium -liiketoimintaa harjoittavia yrityksi\u00e4. Tutkimusaineiston analysointiin k\u00e4ytettiin temaattista analyysimenetelm\u00e4\u00e4. Niin kuluttaja- kuin my\u00f6s ja yritysten v\u00e4lisess\u00e4 liiketoiminnassa tutkimusaineistosta esille nousivat kolme p\u00e4\u00e4teemaa, joiden alle meniv\u00e4t tunnistetut menestymisen avaintekij\u00e4t ja toimintatavat: asiakkaiden menestyminen, sis\u00e4iset mahdollistajat ja ulkoiset mahdollistajat. Yht\u00e4l\u00e4isyyksi\u00e4 l\u00f6ytyi kaikkien teemojen alta, mutta suurimmat erot kuluttajille suunnattujen freemium-palveluiden ja yrityksille suunnattujen freemium-palveluiden menestyksen avaintekij\u00f6iden v\u00e4lill\u00e4 l\u00f6ytyiv\u00e4t sis\u00e4isist\u00e4 ja ulkoisista mahdollistajista.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This Master\u2019s Thesis assesses what are the success factors of B2B SaaS freemium companies. Additionally, this thesis studies what are the characteristics of a B2B SaaS freemium firm. Freemium in a B2B setting is an under-explored phenomenon and therefore to understand the freemium phenomenon theory on B2C SaaS freemium was studied as it has been explored extensively. Cloud based business, especially freemium business, has become mainstream and ever more popular in the recent past. On the consumer side freemium has played a big role whereas freemium has only recently started to enter the B2B environment. Traditional, sales-led B2B SaaS companies have increasingly begun to turn to freemium and hence, it is important to understand why they have done so and how do they go about it. The empirical qualitative research was conducted as a case study and the data was gathered by interviewing European B2B SaaS freemium businesses. The data was analysed using qualitative thematic analysis and the coding approach used for identifying the concepts was open coding and axial coding. From the data three main success factor themes emerged that were evident in both the B2C as well as the B2B environments. All the ways of operating the business went under these themes: customer success, internal enablers and external enablers. Similarities were found under all three themes but the largest differences between the B2C and the B2B themes were spotted under the internal enablers and external enablers themes.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-06-22T06:50:03Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-06-22T06:50:03Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "68", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "SaaS", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Software-as-a-Service", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "freemium", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Conducting B2B SaaS business with a freemium model : a case study", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202206223551", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "SaaS-palvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Software as a Service", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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