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[{"key": "dc.contributor.advisor", "value": "Mero, Joel", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Hagan, Fanny", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-06-21T07:27:44Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-06-21T07:27:44Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/81913", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmassa tarkastellaan globaalien kiinteist\u00f6sijoitusyhti\u00f6iden yhteiskuntavastuuviestint\u00e4\u00e4. Tutkimuksen tavoitteena on selvitt\u00e4\u00e4, mit\u00e4 yhteiskuntavastuun eri teemoja esiintyy sijoittajien viestinn\u00e4ss\u00e4 ja mill\u00e4 viestinn\u00e4n keinoin he viestiv\u00e4t niist\u00e4 sidosryhmille. Yhteiskuntavastuuta tarkastellaan t\u00e4ss\u00e4 tutkielmassa sen eri osa-alueiden kautta. Tarkasteltavat osa-alueet ovat taloudellinen vastuu, sosiaalinen vastuu sek\u00e4 ymp\u00e4rist\u00f6vastuu.\n\nTutkielmaa tutkitaan laadullisen sis\u00e4ll\u00f6nanalyysin avulla. Tutkimusaineistoksi valikoitui kiinteist\u00f6sijoitusyhti\u00f6iden vuosi- ja vastuullisuusraportit. Sis\u00e4ll\u00f6nanalyysin avulla aineistoista etsit\u00e4\u00e4n eniten viestittyj\u00e4 yhteiskuntavastuun teemoja sek\u00e4 tarkastellaan, miten eri teemoja viestit\u00e4\u00e4n yhteiskuntavastuuviestinn\u00e4n strategioiden ja motiivien kautta. Aikaisempi kirjallisuus on keskittynyt yhteiskuntavastuuviestinn\u00e4n sek\u00e4 sidosryhmien v\u00e4liseen vuorovaikutukseen erityisesti verkkoviestinn\u00e4n kanavissa. Etenkin vastuullisuustoimenpiteiden yhteytt\u00e4 organisaatioon maineeseen ja sidosryhmien k\u00e4sitykseen organisaatiosta on tutkittu melko monesta n\u00e4k\u00f6kulmasta. Yhteiskuntavastuuviestint\u00e4\u00e4 on my\u00f6s jonkin verran tutkittu toimialakohtaisesti, mutta kiinteist\u00f6alan n\u00e4k\u00f6kulma puuttuu tutkimuksista. Yhteiskuntavastuun osa-alueista erityisesti ymp\u00e4rist\u00f6vastuu on kriittist\u00e4 huomioida kiinteist\u00f6alalla alan suuren hiilijalanj\u00e4ljen vuoksi.\n\nTutkimus vahvisti k\u00e4sityst\u00e4 siit\u00e4, ett\u00e4 yhteiskuntavastuun eri osa-alueet ja teemat ovat merkitt\u00e4v\u00e4ss\u00e4 roolissa tutkittavien kiinteist\u00f6sijoittajien viestinn\u00e4ss\u00e4. Erityisesti sosiaalinen vastuu ja ymp\u00e4rist\u00f6vastuu olivat keskeisiss\u00e4 rooleissa my\u00f6s vuosiraporteissa, joissa tarkastellaan perinteisesti yrityksen taloudellista kest\u00e4vyytt\u00e4 ja menestyst\u00e4. Aineistoissa esiintyi erityisesti informatiivisen viestinn\u00e4n strategiaa sek\u00e4 yhteiskuntakeskeisest\u00e4 viestinn\u00e4n motiivia. Osoitus vuorovaikutteisesta viestinn\u00e4n strategian hy\u00f6dynt\u00e4misest\u00e4 j\u00e4i aineistoissa niukaksi. Tutkielman lopussa viel\u00e4 pohditaan, mist\u00e4 n\u00e4k\u00f6kohdista ja konteksteista yhteiskuntavastuuviestint\u00e4\u00e4 voisi viel\u00e4 tutkia kiinteist\u00f6alalla.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This thesis studies corporate social responsibility (CSR) communication of real estate investment management companies. The aim of the study is to find out what different CSR themes emerge in communication of real estate investment management companies and in which ways these are communicated to stakeholders. In this thesis, corporate social responsibility is reviewed through its different aspects. CSR practices are studied from three different aspects: economic, social and environmental. \n\nThis research is conducted as a qualitative content analysis. The research considers especially what kind of CSR communication strategies and motives have been utilized in communication of each CSR theme. Through content analysis, the most emerged CSR themes are examined and how these different themes are communicated through CSR communication strategies and motives. The latest annual and responsibility reports of real estate investment management companies were selected as research materials. The previous literature has focused on CSR communication and stakeholder interaction, especially in online communication channels and documents. In particular, the relationship between CSR practices and the organization\u2019s reputation and stakeholders' perceptions of the organization has been examined from several perspectives. CSR communication has also been studied to some extent by industry, but the real estate sector perspective is missing from the studies. It is extremely important to pay attention on social responsibility and environmental responsibility in the real estate sector due to the large carbon footprint in this industry.\n\nThis thesis confirmed that different aspects and themes of CSR play a significant role in the communication of real estate investors. In the discourses of the materials, the informative CSR communication strategy and society-centric CSR communication motive were particularly present. Indication of the use of an interactive communication strategy was narrow in this data. At the end of the thesis, there is discussion on which aspects and contexts of real estate CSR communication could be studied in the future.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-06-21T07:27:44Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-06-21T07:27:44Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "71", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Corporate Social Responsibility (CSR)", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "CSR communications", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "real estate industry", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "CSR communications of real estate investment management companies", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202206213520", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sis\u00e4ll\u00f6nanalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kiinteist\u00f6ala", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteiskuntavastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4strategiat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysvastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "content analysis", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "real property sector", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "societal responsibility", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "communication", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "communication strategies", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "corporate responsibility", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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