Merging brands the effects of a post-acquisition brand change to corporate customer relationships

Bibliographic Details
Main Author:	Laitinen, Salli
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2022
Subjects:	mergers and acquisitions brand merger brand change customer relationships yrityskaupat yritysfuusiot brändit markkinointi muutos corporate acquisitions mergers brands marketing change
Online Access:	https://jyx.jyu.fi/handle/123456789/81893

Internet

https://jyx.jyu.fi/handle/123456789/81893