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brands
enterprises
customership
change
customers
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http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p3128
http://www.yso.fi/onto/yso/p8531
http://www.yso.fi/onto/yso/p277
http://www.yso.fi/onto/yso/p3294
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| author |
Laitinen, Salli
|
| author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
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Laitinen, Salli
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Laitinen, Salli
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Laitinen, Salli
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Jyväskylän yliopisto
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Laitinen, Salli
Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
mergers and acquisitions
brand merger
brand change
customer relationships
yrityskaupat
yritysfuusiot
brändit
markkinointi
muutos
corporate acquisitions
mergers
brands
marketing
change
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Markkinointi
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_81893&index=0&size=large
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| title |
Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
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| title_full |
Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
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Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
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| title_full_unstemmed |
Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
|
| title_short |
Merging brands
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| title_sort |
merging brands the effects of a post acquisition brand change to corporate customer relationships
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| title_sub |
the effects of a post-acquisition brand change to corporate customer relationships
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| title_txtP |
Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
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| topic |
mergers and acquisitions
brand merger
brand change
customer relationships
yrityskaupat
yritysfuusiot
brändit
markkinointi
muutos
corporate acquisitions
mergers
brands
marketing
change
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brand change
brand merger
brands
brändit
change
corporate acquisitions
customer relationships
marketing
markkinointi
mergers
mergers and acquisitions
muutos
yritysfuusiot
yrityskaupat
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http://www.urn.fi/URN:NBN:fi:jyu-202206203502
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