APA (7th ed.) Citation

Laitinen, S., Kauppakorkeakoulu, Economics, S. o. B. a., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2022). Merging brands: The effects of a post-acquisition brand change to corporate customer relationships.

Chicago Style (17th ed.) Citation

Laitinen, Salli, Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. Merging Brands: The Effects of a Post-acquisition Brand Change to Corporate Customer Relationships. 2022.

MLA (9th ed.) Citation

Laitinen, Salli, et al. Merging Brands: The Effects of a Post-acquisition Brand Change to Corporate Customer Relationships. 2022.