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author Mäkiaho, Henna
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Mäkiaho, Henna Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Mäkiaho, Henna
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spellingShingle Mäkiaho, Henna The drivers of employee brand endorsement in social media employer branding internal branding employer brand image employer brand loyalty user-generated social media communication firm-created social media communication employee brand endorsement overall job satisfaction brändit työntekijät sosiaalinen media brändäys työtyytyväisyys markkinointi brands employees social media branding work satisfaction marketing
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title The drivers of employee brand endorsement in social media
title_full The drivers of employee brand endorsement in social media
title_fullStr The drivers of employee brand endorsement in social media The drivers of employee brand endorsement in social media
title_full_unstemmed The drivers of employee brand endorsement in social media The drivers of employee brand endorsement in social media
title_short The drivers of employee brand endorsement in social media
title_sort drivers of employee brand endorsement in social media
title_txtP The drivers of employee brand endorsement in social media
topic employer branding internal branding employer brand image employer brand loyalty user-generated social media communication firm-created social media communication employee brand endorsement overall job satisfaction brändit työntekijät sosiaalinen media brändäys työtyytyväisyys markkinointi brands employees social media branding work satisfaction marketing
topic_facet branding brands brändit brändäys employee brand endorsement employees employer brand image employer brand loyalty employer branding firm-created social media communication internal branding marketing markkinointi overall job satisfaction social media sosiaalinen media työntekijät työtyytyväisyys user-generated social media communication work satisfaction
url https://jyx.jyu.fi/handle/123456789/81848 http://www.urn.fi/URN:NBN:fi:jyu-202206173457
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