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1809900818271305728
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annif_keywords_txtF_mv |
brands
social media
employees
marketing
branding
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annif_uris_txtF_mv |
http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p20774
http://www.yso.fi/onto/yso/p1075
http://www.yso.fi/onto/yso/p5878
http://www.yso.fi/onto/yso/p25981
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author |
Mäkiaho, Henna
|
author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
|
author_facet |
Mäkiaho, Henna
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Mäkiaho, Henna
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Mäkiaho, Henna
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Jyväskylän yliopisto
JYX-julkaisuarkisto
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jyx
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Taloustieteet
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Kauppakorkeakoulu
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<qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>The drivers of employee brand endorsement in social media</title><creator>Mäkiaho, Henna</creator><contributor type="tiedekunta" lang="fi">Kauppakorkeakoulu</contributor><contributor type="tiedekunta" lang="en">School of Business and Economics</contributor><contributor type="laitos" lang="fi">Taloustieteet</contributor><contributor type="laitos" lang="en">Business and Economics</contributor><contributor type="yliopisto" lang="fi">Jyväskylän yliopisto</contributor><contributor type="yliopisto" lang="en">University of Jyväskylä</contributor><contributor type="oppiaine" lang="fi">Markkinointi</contributor><contributor type="oppiaine" lang="en">Marketing</contributor><contributor type="oppiainekoodi">20423</contributor><subject type="other">employer branding</subject><subject type="other">internal branding</subject><subject type="other">employer brand image</subject><subject type="other">employer brand loyalty</subject><subject type="other">user-generated social media communication</subject><subject type="other">firm-created social media communication</subject><subject type="other">employee brand endorsement</subject><subject type="other">overall job satisfaction</subject><subject type="yso">brändit</subject><subject type="yso">työntekijät</subject><subject type="yso">sosiaalinen media</subject><subject type="yso">brändäys</subject><subject type="yso">työtyytyväisyys</subject><subject type="yso">markkinointi</subject><subject type="yso">brands</subject><subject type="yso">employees</subject><subject type="yso">social media</subject><subject type="yso">branding</subject><subject type="yso">work satisfaction</subject><subject type="yso">marketing</subject><available>2022-06-17T08:13:37Z</available><issued>2022</issued><type lang="fi">Pro gradu -tutkielma</type><type lang="en">Master’s thesis</type><identifier type="uri">https://jyx.jyu.fi/handle/123456789/81848</identifier><identifier type="urn">URN:NBN:fi:jyu-202206173457</identifier><language type="iso">en</language><rights type="copyright" lang="fi">Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.</rights><rights type="copyright" lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-202206173457</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/81848/1/URN%3aNBN%3afi%3ajyu-202206173457.pdf" name="URN:NBN:fi:jyu-202206173457.pdf" type="application/pdf" length="789997" sequence="1"/><recordID>123456789_81848</recordID></qualifieddc>
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Mäkiaho, Henna
The drivers of employee brand endorsement in social media
employer branding
internal branding
employer brand image
employer brand loyalty
user-generated social media communication
firm-created social media communication
employee brand endorsement
overall job satisfaction
brändit
työntekijät
sosiaalinen media
brändäys
työtyytyväisyys
markkinointi
brands
employees
social media
branding
work satisfaction
marketing
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subject_txtF |
Markkinointi
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_81848&index=0&size=large
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title |
The drivers of employee brand endorsement in social media
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title_full |
The drivers of employee brand endorsement in social media
|
title_fullStr |
The drivers of employee brand endorsement in social media
The drivers of employee brand endorsement in social media
|
title_full_unstemmed |
The drivers of employee brand endorsement in social media
The drivers of employee brand endorsement in social media
|
title_short |
The drivers of employee brand endorsement in social media
|
title_sort |
drivers of employee brand endorsement in social media
|
title_txtP |
The drivers of employee brand endorsement in social media
|
topic |
employer branding
internal branding
employer brand image
employer brand loyalty
user-generated social media communication
firm-created social media communication
employee brand endorsement
overall job satisfaction
brändit
työntekijät
sosiaalinen media
brändäys
työtyytyväisyys
markkinointi
brands
employees
social media
branding
work satisfaction
marketing
|
topic_facet |
branding
brands
brändit
brändäys
employee brand endorsement
employees
employer brand image
employer brand loyalty
employer branding
firm-created social media communication
internal branding
marketing
markkinointi
overall job satisfaction
social media
sosiaalinen media
työntekijät
työtyytyväisyys
user-generated social media communication
work satisfaction
|
url |
https://jyx.jyu.fi/handle/123456789/81848
http://www.urn.fi/URN:NBN:fi:jyu-202206173457
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AT mäkiahohenna driversofemployeebrandendorsementinsocialmedia
AT mäkiahohenna thedriversofemployeebrandendorsementinsocialmedia
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