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[{"key": "dc.contributor.advisor", "value": "Sepp\u00e4nen, Ville", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Varsaluoma, Jukka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Saranen, Jesse", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-06-15T08:41:01Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-06-15T08:41:01Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/81733", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Videopelien suosio kasvaa jatkuvasti, ja pelaajakunta on monimuotoistunut huomattavasti pelaajien ik\u00e4- ja sukupuolijakaumien tasoittuessa. T\u00e4m\u00e4 on tehnyt videopeleist\u00e4 potentiaalisen mainoskanavan laajan ja monipuolisen kohderyhm\u00e4n tavoittamiseksi. Tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, millaista mainontaa videopeleiss\u00e4 esiintyy, mit\u00e4 etuja ja haasteita pelinsis\u00e4iseen mainontaan liittyy ja kuinka pelaajat suhtautuvat pelinsis\u00e4iseen mainontaan.\nTutkimus toteutettiin kirjallisuuskatsauksena. K\u00e4ytetty tutkimusaineisto koostui p\u00e4\u00e4asiassa pelinsis\u00e4ist\u00e4 mainontaa k\u00e4sittelevist\u00e4 tutkimusartikkeleista. Mukana oli my\u00f6s jonkin verran yleisemmin peleihin liittyv\u00e4\u00e4 kirjallisuutta.\nTutkimus osoittaa, ett\u00e4 mainontaa esiintyy niin tuotesijoittelun, kuin varta vasten markkinointitarkoituksessa kehitettyjen mainospelienkin muodossa. Pelinsis\u00e4isen mainonnan etuja ovat niin niist\u00e4 saatavat mainostulot, kuin my\u00f6s se, ett\u00e4 mainosten avulla voidaan joissakin tapauksissa tehd\u00e4 pelimaailmasta todentuntuisempi. Tutkimus osoittaa, ett\u00e4 pelaajat p\u00e4\u00e4s\u00e4\u00e4nt\u00f6isesti hyv\u00e4ksyv\u00e4t pelinsis\u00e4iset mainokset. Pelaajat voivat kuitenkin joskus kokea pelimaailmasta irralliset mainokset pelikokemusta h\u00e4iritsevin\u00e4.\nPelinsis\u00e4ist\u00e4 mainontaa on esiintynyt useissa muodoissa l\u00e4hestulkoon niin pitk\u00e4\u00e4n, kuin videopelej\u00e4 on ollut olemassa. T\u00e4m\u00e4n tutkimuksen perusteella voidaan todeta, ett\u00e4 suhtautuminen pelinsis\u00e4iseen mainontaan on yleisesti ottaen jokseenkin kielteist\u00e4. Pelaajat eiv\u00e4t n\u00e4e mainontaa kovinkaan hy\u00f6dyllisen\u00e4, ja se n\u00e4hd\u00e4\u00e4n enemm\u00e4nkin pelikokemusta h\u00e4iritsev\u00e4n\u00e4 tekij\u00e4n\u00e4. Mainostajat joutuvatkin mainoskanavan merkitt\u00e4v\u00e4st\u00e4 potentiaalista huolimatta painiskelemaan pelaajien hyv\u00e4ksynn\u00e4n ja muiden haasteiden kanssa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Video games are getting more and more popular all the time. Player base has also become more diverse in terms of age and gender of gamers. This has increased the potential of video games as advertising medium, as it allows the advertisers to reach a wide and diverse group of recipients. In-game advertising has been around in many forms for nearly as long as video games have existed. In-game advertising comes in many forms such as product placements and advergames specifically built for advertisement purposes. In addition to being a potentially good source of revenue, in-game advertisements can be used to make the game world feel more realistic and alive. However, it seems that a significant amount of players find in-game advertising distracting and intrusive rather than a useful source of information and an immersion amplifying element, thus making advertisers struggle with the acceptance of players, among other challenges.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-06-15T08:41:01Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-06-15T08:41:01Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "71", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Pelaajien suhtautuminen pelinsis\u00e4iseen mainontaan", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202206153343", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mainonta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pelit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mainokset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tietokonepelit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "videopelit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pelaajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asenteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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