Internet of Smart Clothing Recognizing and Exploiting the Opportunities Introduced by Fashion 4.0

Fashion industry has been influenced by recent technological revolution which has directed many organizations to encounter digitalization in almost every aspect of the business. The terms Fashion 4.0 and internet of smart clothing occurred because of digitalization and several market potentials has...

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Päätekijä: Patwary, Ferdous Alam
Muut tekijät: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2022
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/81673
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author Patwary, Ferdous Alam
author2 Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Patwary, Ferdous Alam Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Patwary, Ferdous Alam Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
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description Fashion industry has been influenced by recent technological revolution which has directed many organizations to encounter digitalization in almost every aspect of the business. The terms Fashion 4.0 and internet of smart clothing occurred because of digitalization and several market potentials has emerged due to the disruption introduced by the technologies related to these concepts. The thesis objective is to investigate how Fashion 4.0 and smart clothing are perceived, what market opportunities appears for the technologies and what understanding exists in recognizing and exploiting these potentials. These issues were addressed and explored by analysing 11 clothing and apparel companies of Finland and for this purpose in-depth interview with entrepreneurs, top managers, and marketing specialist along with 4 experts from three educational and one fashion research institute were conducted. A qualitative approach in the form of thematic analysis was adopted to analyse the data accumulated through interviews. The results suggests that the perception of Fashion 4.0 is understood as ‘digitalization' of fashion industry and smart garment is perceived as a functional fashion apparel not as a luxury aesthetic clothing. The opportunities that emerged due to the disruption revolves around different industry level encompassing, manufacturing, supply chain, distribution, and retail whereas intelligent garments have numerous market potentials in health, sports, entertainment and workwear industry. Social capital, earlier knowledge about technology and market and actively scanning the environment acted as primary antecedent in identifying the opportunities whereas technological and financial capabilities are revealed important in exploiting the potentials. This study benefits fashion entrepreneurs in discovering the unidentified potentials of smart clothing and technologies related to intelligent garments as well as offer actionable advice for mangers, designers and technology developers and finally several recommendations have been provided for future research.
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spellingShingle Patwary, Ferdous Alam Internet of Smart Clothing : Recognizing and Exploiting the Opportunities Introduced by Fashion 4.0 Fashion 4.0 Smart Clothing Opportunities Recognition Exploitation Yrittäjyys Entrepreneurship 20422 digitalisaatio vaatteet vaatesuunnittelu älyvaatteet vaateteollisuus teknologia tekstiiliteollisuus muoti digitalisation clothes clothing design smart textiles clothing industry technology textile industry fashion
title Internet of Smart Clothing : Recognizing and Exploiting the Opportunities Introduced by Fashion 4.0
title_full Internet of Smart Clothing : Recognizing and Exploiting the Opportunities Introduced by Fashion 4.0
title_fullStr Internet of Smart Clothing : Recognizing and Exploiting the Opportunities Introduced by Fashion 4.0 Internet of Smart Clothing : Recognizing and Exploiting the Opportunities Introduced by Fashion 4.0
title_full_unstemmed Internet of Smart Clothing : Recognizing and Exploiting the Opportunities Introduced by Fashion 4.0 Internet of Smart Clothing : Recognizing and Exploiting the Opportunities Introduced by Fashion 4.0
title_short Internet of Smart Clothing
title_sort internet of smart clothing recognizing and exploiting the opportunities introduced by fashion 4 0
title_sub Recognizing and Exploiting the Opportunities Introduced by Fashion 4.0
title_txtP Internet of Smart Clothing : Recognizing and Exploiting the Opportunities Introduced by Fashion 4.0
topic Fashion 4.0 Smart Clothing Opportunities Recognition Exploitation Yrittäjyys Entrepreneurship 20422 digitalisaatio vaatteet vaatesuunnittelu älyvaatteet vaateteollisuus teknologia tekstiiliteollisuus muoti digitalisation clothes clothing design smart textiles clothing industry technology textile industry fashion
topic_facet 20422 Entrepreneurship Exploitation Fashion 4.0 Opportunities Recognition Smart Clothing Yrittäjyys clothes clothing design clothing industry digitalisaatio digitalisation fashion muoti smart textiles technology teknologia tekstiiliteollisuus textile industry vaatesuunnittelu vaateteollisuus vaatteet älyvaatteet
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