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[{"key": "dc.contributor.advisor", "value": "Piirainen-Marsh, Arja", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Valtonen, Aino", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-06-13T10:29:06Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-06-13T10:29:06Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/81667", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "TikTok on Covid-pandemian aikana suosituksi noussut sosiaalisen median kanava, jossa k\u00e4ytt\u00e4j\u00e4t voivat jakaa lyhyit\u00e4, korkeintaan muutaman minuutin pituisia videoita. Alustaa on tutkittu vasta v\u00e4h\u00e4n, erityisesti suomalaisessa tutkimuksen kent\u00e4ss\u00e4. My\u00f6s suomalaisuudesta ja sen esitt\u00e4misest\u00e4 on vain v\u00e4h\u00e4n tuoretta tutkimustietoa. T\u00e4ss\u00e4 tutkielmassa yhdistyv\u00e4t n\u00e4m\u00e4 kaksi tutkimusaukkoa. Tutkielmassa k\u00e4sitell\u00e4\u00e4n, kuinka suomalaisuutta kuvataan kahden amerikkalaisen sis\u00e4ll\u00f6ntuottajan TikTok-videoissa, sek\u00e4 mill\u00e4 tavoin stereotypiat ja TikTok-alustan k\u00e4ytt\u00f6mahdollisuudet tukevat videoiden humoristisia piirteit\u00e4. Tutkielma auttaa paremmin ymm\u00e4rt\u00e4m\u00e4\u00e4n paitsi modernia sosiaalisessa mediassa esitetty\u00e4 suomi-kuvaa, my\u00f6s TikTokia alustana. Analyysin viitekehyksen\u00e4 toimii kokoelma laadullisia ja kuvailevia menetelmi\u00e4. Metodeissa n\u00e4kyy niin multimodaalinen diskurssianalyysi ja sosiosemioottinen teoria, kuin sis\u00e4ll\u00f6n analyysikin.\nLyhyiss\u00e4 TikTok-videoissa suomalaisuutta kuvataan p\u00e4\u00e4asiassa positiivisella tavalla. Esille tuodaan kevyit\u00e4 ja hauskoja stereotypioita sek\u00e4 kulttuurieroja suomalaisten ja amerikkalaisten v\u00e4lill\u00e4. T\u00e4m\u00e4 eroaa osittain muista nykyaikaisista sosiaalisen median ilmi\u00f6ist\u00e4, kuten meemeist\u00e4, joissa kuvataan suomalaisuutta v\u00e4lill\u00e4 hieman negatiivisessakin valossa. Yksitt\u00e4isin\u00e4 suomalaisuuden piirtein\u00e4 esiin nostetaan ujous, hiljaisuus, synkk\u00e4mielisyys, is\u00e4nmaallisuus, pihiys, sek\u00e4 j\u00e4\u00e4kiekkoinnostus. Huumorin keinoina k\u00e4ytet\u00e4\u00e4n muun muassa tunteiden ylitulkitsemista, toisaalta ilmeett\u00f6myytt\u00e4, dramaattista taustamusiikkia, voimasanoja, stereotypioita, sek\u00e4 absurdiutta. Videoissa ei v\u00e4ltt\u00e4m\u00e4tt\u00e4 hy\u00f6dynnet\u00e4 TikTokin uniikkeja piirteit\u00e4, jotka erottaisivat videot selke\u00e4sti alustalle kuuluviksi. N\u00e4kyvin piirre on viraalien TikTok-ilmi\u00f6iden toisintaminen ja suosittujen taustamusiikkien k\u00e4ytt\u00e4minen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-06-13T10:29:06Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-06-13T10:29:06Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "50", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "multimodal discourse analysis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "short videos", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Finnishness", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u201cNobody would say hi to someone they don\u2019t know\u201d : Depictions of Finnishness by American TikTok creators", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202206133276", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "suomalaisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "huumori", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "stereotypiat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssianalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "TikTok", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Finnish identity", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "humour", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "stereotypies", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "discourse analysis", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "TikTok", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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