Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots

Customer Engagement Through The Use of AI A Qualitative Study on SMEs and The Use of Chatbots

Bibliographic Details
Main Authors: Hoikkala, Iida-Maria, Ojala, Rosa
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Yrittäjyys, Entrepreneurship, 20422
Format: Master's thesis
Language:eng
Published: 2022
Subjects:
customer engagement
tekoäly
pienet ja keskisuuret yritykset
asiakkaat
chattibotit
artificial intelligence
small and medium-sized enterprises
customers
chatbots
Online Access: https://jyx.jyu.fi/handle/123456789/81663
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author Hoikkala, Iida-Maria Ojala, Rosa
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Yrittäjyys Entrepreneurship 20422
author_facet Hoikkala, Iida-Maria Ojala, Rosa Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Yrittäjyys Entrepreneurship 20422 Hoikkala, Iida-Maria Ojala, Rosa
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spellingShingle Hoikkala, Iida-Maria Ojala, Rosa Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots customer engagement tekoäly pienet ja keskisuuret yritykset asiakkaat chattibotit artificial intelligence small and medium-sized enterprises customers chatbots
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title Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots
title_full Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots
title_fullStr Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots
title_full_unstemmed Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots
title_short Customer Engagement Through The Use of AI
title_sort customer engagement through the use of ai a qualitative study on smes and the use of chatbots
title_sub A Qualitative Study on SMEs and The Use of Chatbots
title_txtP Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots
topic customer engagement tekoäly pienet ja keskisuuret yritykset asiakkaat chattibotit artificial intelligence small and medium-sized enterprises customers chatbots
topic_facet artificial intelligence asiakkaat chatbots chattibotit customer engagement customers pienet ja keskisuuret yritykset small and medium-sized enterprises tekoäly
url https://jyx.jyu.fi/handle/123456789/81663 http://www.urn.fi/URN:NBN:fi:jyu-202206133272
work_keys_str_mv AT hoikkalaiidamaria customerengagementthroughtheuseofaiaqualitativestudyonsmesandtheuseofchatbots

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