Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots

Customer Engagement Through The Use of AI A Qualitative Study on SMEs and The Use of Chatbots

Bibliographic Details
Main Authors: Hoikkala, Iida-Maria, Ojala, Rosa
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Yrittäjyys, Entrepreneurship, 20422
Format: Master's thesis
Language:eng
Published: 2022
Subjects:
customer engagement
tekoäly
pienet ja keskisuuret yritykset
asiakkaat
chattibotit
artificial intelligence
small and medium-sized enterprises
customers
chatbots
Online Access: https://jyx.jyu.fi/handle/123456789/81663
Description
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