Identifying strategic factors for a market entry process for professional development education export in the United States market area

Education export (EE) has been gaining traction globally, and the Finnish education system is among the most awarded in the world. However, Finnish EE has not reached its full potential globally, partially due to lack of EE capabilities in international new market entry. This study aims to solve thi...

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Main Author: Koivisto, Joona
Other Authors: School of Business and Economics, Faculty of Humanities and Social Sciences, Kauppakorkeakoulu, Humanistis-yhteiskuntatieteellinen tiedekunta, Taloustieteet, Musiikin, taiteen ja kulttuurin tutkimuksen laitos, Business and Economics, Department of Music, Art and Culture Studies, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2022
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/81628
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author Koivisto, Joona
author2 School of Business and Economics Faculty of Humanities and Social Sciences Kauppakorkeakoulu Humanistis-yhteiskuntatieteellinen tiedekunta Taloustieteet Musiikin, taiteen ja kulttuurin tutkimuksen laitos Business and Economics Department of Music, Art and Culture Studies University of Jyväskylä Jyväskylän yliopisto
author_facet Koivisto, Joona School of Business and Economics Faculty of Humanities and Social Sciences Kauppakorkeakoulu Humanistis-yhteiskuntatieteellinen tiedekunta Taloustieteet Musiikin, taiteen ja kulttuurin tutkimuksen laitos Business and Economics Department of Music, Art and Culture Studies University of Jyväskylä Jyväskylän yliopisto Koivisto, Joona School of Business and Economics Faculty of Humanities and Social Sciences Kauppakorkeakoulu Humanistis-yhteiskuntatieteellinen tiedekunta Taloustieteet Musiikin, taiteen ja kulttuurin tutkimuksen laitos Business and Economics Department of Music, Art and Culture Studies University of Jyväskylä Jyväskylän yliopisto
author_sort Koivisto, Joona
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description Education export (EE) has been gaining traction globally, and the Finnish education system is among the most awarded in the world. However, Finnish EE has not reached its full potential globally, partially due to lack of EE capabilities in international new market entry. This study aims to solve this issue by combining business and education academia with extensive empirical data, providing understanding for two major themes. First, understanding the best practices for professional development (PD) EE into the US market area, and second, how education as a product alters that PD EE process. The study uses most accepted theories of market entry, EE, and PD, and reflects the empirical findings from 22 interviews to these theories. The findings present viewpoints on PD EE, such as focusing on pedagogics rather than practicalities, private education sector rather than public education sector and on needed capabilities rather than capability development. These are examples of the differences in the market entry processes, resulting to an eventual logic that market differences between target market and home market should be decreased to conduct a successful market entry. Overall, the study observes a multifaceted and intricate case of PD EE in the US market area, providing concrete tools for the internationalization process: first, understanding the market entry contingencies, then decreasing the market differences and developing capabilities, and finally developing a strategic roadmap based on the previous two steps.
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spellingShingle Koivisto, Joona Identifying strategic factors for a market entry process for professional development education export in the United States market area market entry Yrittäjyys Entrepreneurship Musiikkikasvatus Music Education 20422 3052 strategiat ammatillinen kehitys kansainvälistyminen koulutusvienti strategies professional development internationalisation education export
title Identifying strategic factors for a market entry process for professional development education export in the United States market area
title_full Identifying strategic factors for a market entry process for professional development education export in the United States market area
title_fullStr Identifying strategic factors for a market entry process for professional development education export in the United States market area Identifying strategic factors for a market entry process for professional development education export in the United States market area
title_full_unstemmed Identifying strategic factors for a market entry process for professional development education export in the United States market area Identifying strategic factors for a market entry process for professional development education export in the United States market area
title_short Identifying strategic factors for a market entry process for professional development education export in the United States market area
title_sort identifying strategic factors for a market entry process for professional development education export in the united states market area
title_txtP Identifying strategic factors for a market entry process for professional development education export in the United States market area
topic market entry Yrittäjyys Entrepreneurship Musiikkikasvatus Music Education 20422 3052 strategiat ammatillinen kehitys kansainvälistyminen koulutusvienti strategies professional development internationalisation education export
topic_facet 20422 3052 Entrepreneurship Music Education Musiikkikasvatus Yrittäjyys ammatillinen kehitys education export internationalisation kansainvälistyminen koulutusvienti market entry professional development strategiat strategies
url https://jyx.jyu.fi/handle/123456789/81628 http://www.urn.fi/URN:NBN:fi:jyu-202206103236
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