Free-to-Switch? : Consumer Switching Behavior in Freemium Mobile Games

Free-to-Switch? Consumer Switching Behavior in Freemium Mobile Games

Bibliographic Details
Main Author: Kallioniemi, Juho
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä, Tietojärjestelmätiede, Information Systems Science, 601
Format: Master's thesis
Language:eng
Published: 2022
Subjects:
consumer switching behavior
freemium
trialing behavior
combining behavior
mobiilisovellukset
liiketoimintamallit
mobiilipelit
kuluttajakäyttäytyminen
mobiililaitteet
ilmaispelit
digitaaliset pelit
mobiilipalvelut
mobile apps
business models
mobile games
consumer behaviour
mobile devices
free-to-play games
digital games
mobile services
Online Access: https://jyx.jyu.fi/handle/123456789/81562
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author Kallioniemi, Juho
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Tietojärjestelmätiede Information Systems Science 601
author_facet Kallioniemi, Juho Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Tietojärjestelmätiede Information Systems Science 601 Kallioniemi, Juho
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department_txtF Informaatioteknologia
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spellingShingle Kallioniemi, Juho Free-to-Switch? : Consumer Switching Behavior in Freemium Mobile Games consumer switching behavior freemium trialing behavior combining behavior mobiilisovellukset liiketoimintamallit mobiilipelit kuluttajakäyttäytyminen mobiililaitteet ilmaispelit digitaaliset pelit mobiilipalvelut mobile apps business models mobile games consumer behaviour mobile devices free-to-play games digital games mobile services
subject_txtF Kognitiotiede
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_81562&index=0&size=large
title Free-to-Switch? : Consumer Switching Behavior in Freemium Mobile Games
title_full Free-to-Switch? : Consumer Switching Behavior in Freemium Mobile Games
title_fullStr Free-to-Switch? : Consumer Switching Behavior in Freemium Mobile Games Free-to-Switch? : Consumer Switching Behavior in Freemium Mobile Games
title_full_unstemmed Free-to-Switch? : Consumer Switching Behavior in Freemium Mobile Games Free-to-Switch? : Consumer Switching Behavior in Freemium Mobile Games
title_short Free-to-Switch?
title_sort free to switch consumer switching behavior in freemium mobile games
title_sub Consumer Switching Behavior in Freemium Mobile Games
title_txtP Free-to-Switch? : Consumer Switching Behavior in Freemium Mobile Games
topic consumer switching behavior freemium trialing behavior combining behavior mobiilisovellukset liiketoimintamallit mobiilipelit kuluttajakäyttäytyminen mobiililaitteet ilmaispelit digitaaliset pelit mobiilipalvelut mobile apps business models mobile games consumer behaviour mobile devices free-to-play games digital games mobile services
topic_facet business models combining behavior consumer behaviour consumer switching behavior digitaaliset pelit digital games free-to-play games freemium ilmaispelit kuluttajakäyttäytyminen liiketoimintamallit mobiililaitteet mobiilipalvelut mobiilipelit mobiilisovellukset mobile apps mobile devices mobile games mobile services trialing behavior
url https://jyx.jyu.fi/handle/123456789/81562 http://www.urn.fi/URN:NBN:fi:jyu-202206083175
work_keys_str_mv AT kallioniemijuho freetoswitchconsumerswitchingbehaviorinfreemiummobilegames

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