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author Hautakangas, Teemu
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Hautakangas, Teemu Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Hautakangas, Teemu
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spellingShingle Hautakangas, Teemu The Use of Big Data Analytics in the Strategic Marketing Decision-Making big data analytics data-driven marketing strategic decision-making dynamic capabilities markkinointi big data päätöksenteko tietämyksenhallinta marketing decision making knowledge management
subject_txtF Markkinointi
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title The Use of Big Data Analytics in the Strategic Marketing Decision-Making
title_full The Use of Big Data Analytics in the Strategic Marketing Decision-Making
title_fullStr The Use of Big Data Analytics in the Strategic Marketing Decision-Making The Use of Big Data Analytics in the Strategic Marketing Decision-Making
title_full_unstemmed The Use of Big Data Analytics in the Strategic Marketing Decision-Making The Use of Big Data Analytics in the Strategic Marketing Decision-Making
title_short The Use of Big Data Analytics in the Strategic Marketing Decision-Making
title_sort use of big data analytics in the strategic marketing decision making
title_txtP The Use of Big Data Analytics in the Strategic Marketing Decision-Making
topic big data analytics data-driven marketing strategic decision-making dynamic capabilities markkinointi big data päätöksenteko tietämyksenhallinta marketing decision making knowledge management
topic_facet big data big data analytics data-driven marketing decision making dynamic capabilities knowledge management marketing markkinointi päätöksenteko strategic decision-making tietämyksenhallinta
url https://jyx.jyu.fi/handle/123456789/81538 http://www.urn.fi/URN:NBN:fi:jyu-202206073151
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