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big data
marketing
decision making
data mining
statistics (data)
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http://www.yso.fi/onto/yso/p27202
http://www.yso.fi/onto/yso/p5878
http://www.yso.fi/onto/yso/p8743
http://www.yso.fi/onto/yso/p5520
http://www.yso.fi/onto/yso/p3156
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author |
Hautakangas, Teemu
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author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
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author_facet |
Hautakangas, Teemu
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Hautakangas, Teemu
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Hautakangas, Teemu
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Jyväskylän yliopisto
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Taloustieteet
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Kauppakorkeakoulu
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Hautakangas, Teemu
The Use of Big Data Analytics in the Strategic Marketing Decision-Making
big data analytics
data-driven marketing
strategic decision-making
dynamic capabilities
markkinointi
big data
päätöksenteko
tietämyksenhallinta
marketing
decision making
knowledge management
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Markkinointi
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title |
The Use of Big Data Analytics in the Strategic Marketing Decision-Making
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title_full |
The Use of Big Data Analytics in the Strategic Marketing Decision-Making
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title_fullStr |
The Use of Big Data Analytics in the Strategic Marketing Decision-Making
The Use of Big Data Analytics in the Strategic Marketing Decision-Making
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title_full_unstemmed |
The Use of Big Data Analytics in the Strategic Marketing Decision-Making
The Use of Big Data Analytics in the Strategic Marketing Decision-Making
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title_short |
The Use of Big Data Analytics in the Strategic Marketing Decision-Making
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title_sort |
use of big data analytics in the strategic marketing decision making
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title_txtP |
The Use of Big Data Analytics in the Strategic Marketing Decision-Making
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topic |
big data analytics
data-driven marketing
strategic decision-making
dynamic capabilities
markkinointi
big data
päätöksenteko
tietämyksenhallinta
marketing
decision making
knowledge management
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big data
big data analytics
data-driven marketing
decision making
dynamic capabilities
knowledge management
marketing
markkinointi
päätöksenteko
strategic decision-making
tietämyksenhallinta
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http://www.urn.fi/URN:NBN:fi:jyu-202206073151
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