The Use of Big Data Analytics in the Strategic Marketing Decision-Making

Bibliographic Details
Main Author:	Hautakangas, Teemu
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2022
Subjects:	big data analytics data-driven marketing strategic decision-making dynamic capabilities markkinointi big data päätöksenteko tietämyksenhallinta marketing decision making knowledge management
Online Access:	https://jyx.jyu.fi/handle/123456789/81538

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