APA (7th ed.) Citation

Hautakangas, T., Economics, J. U. S. o. B. a., kauppakorkeakoulu, J. y., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2022). The Use of Big Data Analytics in the Strategic Marketing Decision-Making.

Chicago Style (17th ed.) Citation

Hautakangas, Teemu, Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. The Use of Big Data Analytics in the Strategic Marketing Decision-Making. 2022.

MLA (9th ed.) Citation

Hautakangas, Teemu, et al. The Use of Big Data Analytics in the Strategic Marketing Decision-Making. 2022.