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[{"key": "dc.contributor.advisor", "value": "Jantunen, Jarmo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Hautaniemi, Minna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-06-07T10:31:23Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-06-07T10:31:23Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/81530", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Suomen maakuntien ymp\u00e4rill\u00e4 on k\u00e4yty keskustelua sek\u00e4 niiden tarpeellisuudesta ett\u00e4 ominaisuuksista. My\u00f6s aluebr\u00e4nd\u00e4yksest\u00e4 on viime vuosina kiinnostuttu yh\u00e4 eneneviss\u00e4 m\u00e4\u00e4rin. L\u00e4ntisess\u00e4 Suomessa sijaitsevalla Etel\u00e4-Pohjanmaalla on jo pitk\u00e4\u00e4n ollut maine omalaatuisena ja persoonallisena maakuntana, ja t\u00e4ss\u00e4 maisterintutkielmassa tarkastelen, millaisia diskursseja Etel\u00e4-Pohjanmaasta muodostuu Suomi24-verkkokeskusteluissa sek\u00e4 millainen on Etel\u00e4-Pohjanmaan ep\u00e4virallinen maakuntabr\u00e4ndi. \n\nTy\u00f6ni on korpusavusteista nimist\u00f6ntutkimusta eli korpusonomastiikkaa, jonka teoreettis-metodologisena viitekehyksen\u00e4 toimii korpusavusteinen diskurssintutkimus eli CADS. CADSissa yhdistyv\u00e4t sek\u00e4 korpuslingvistiikan ett\u00e4 diskurssintutkimuksen menetelm\u00e4t: tutkin Suomi24 -korpuksen noodin\nEtel\u00e4-Pohjanmaa 230 merkitsevint\u00e4 kollokaattia sek\u00e4 jaan ne merkitysryhmiin eli diskurssiprosodioihin, joiden pohjalta muodostan n\u00e4kyvimm\u00e4t maakuntaa m\u00e4\u00e4rittelev\u00e4t diskurssit. T\u00e4m\u00e4n lis\u00e4ksi koostan diskurssien pohjalta Etel\u00e4-Pohjanmaan ep\u00e4virallisen maakuntabr\u00e4ndin, mink\u00e4 vuoksi ty\u00f6ss\u00e4ni nousee esille my\u00f6s aluebr\u00e4nditutkimuksellinen n\u00e4k\u00f6kulma. Tutkimuskysymykseni ty\u00f6h\u00f6ni ovat: 1. Millaisiin diskurssiprosodioihin Etel\u00e4-Pohjanmaan kollokaatit jakautuvat Suomi24-korpuksessa? 2. Millaisia diskursseja\nmaakunnasta nousee esille Suomi24-verkkokeslusteluissa? 3. Millainen on Etel\u00e4-Pohjanmaan maakuntabr\u00e4ndi? a. Millaisen ep\u00e4virallisen maakuntabr\u00e4ndin Suomi24-keskustelupalstan keskustelut maakunnalle luovat? b. Miten ep\u00e4virallinen maakuntabr\u00e4ndi vertautuu maakunnan viralliseen br\u00e4ndiin? \n\nTarkastelemani kollokaatit muodostavat 17 diskurssiprosodiaa, joiden pohjalta aineistosta nousee\nesille viisi diskurssia: Etel\u00e4-Pohjanmaa mielipiteit\u00e4 her\u00e4tt\u00e4v\u00e4n\u00e4 asuinpaikkana, Etel\u00e4-Pohjanmaa muuttotappiollisena maakuntana, Etel\u00e4-Pohjanmaa yritt\u00e4j\u00e4l\u00e4ht\u00f6isen\u00e4 ty\u00f6maakuntana, Etel\u00e4-Pohjanmaa palveluiden toimintaymp\u00e4rist\u00f6n\u00e4 sek\u00e4 Etel\u00e4-Pohjanmaa kauniina kes\u00e4matkailukohteena. Diskursseissa korostuu negatiivinen n\u00e4kemys maakunnasta asuinpaikkana, mik\u00e4 heijastuu my\u00f6s muuttotappiolliseen muuttoliikenteeseen. Kuitenkin muun muassa yritt\u00e4jyys ja kaunis luonto n\u00e4hd\u00e4\u00e4n maakunnassa my\u00f6nteisin\u00e4 asioina. Diskursseihin pohjautuva ep\u00e4virallinen maakuntabr\u00e4ndi vastaa sis\u00e4ll\u00f6lt\u00e4\u00e4n paljon maakunnan virallista br\u00e4ndi\u00e4, jonka\nkoostin itse hy\u00f6dynt\u00e4en muun muassa maakunnan matkailu- ja maakuntastrategioita: virallisessa br\u00e4ndiss\u00e4 korostuvat maakunnan positiiviset seikat, kun taas ep\u00e4virallisessa br\u00e4ndiss\u00e4 n\u00e4kyv\u00e4t my\u00f6s edell\u00e4 mainitut negatiiviset n\u00e4k\u00f6kulmat. Ty\u00f6ni tulokset antavat viitteit\u00e4 esimerkiksi itse maakunnalle ja yrityksille siit\u00e4, millainen maine Etel\u00e4-Pohjanmaalla on arkikeskusteluissa ja n\u00e4in ollen mit\u00e4 kannattaa maakunnan markkinoinnissa kehitt\u00e4\u00e4 eteenp\u00e4in, jotta maakunnan aluebr\u00e4ndi muuttuisi yh\u00e4 my\u00f6nteisemm\u00e4ksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-06-07T10:31:23Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-06-07T10:31:23Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "76", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "korpusonomastiikka", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosio-onomastiikka", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "korpusavusteinen diskurssintutkimus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "CADS", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "diskurssiprosodia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "maakuntabr\u00e4ndi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Etel\u00e4-Pohjanmaan diskurssit ja aluebr\u00e4ndi Suomi24-verkkokeskusteluissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202206073145", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Suomen kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Finnish", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "309", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "maine", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4nd\u00e4ys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Etel\u00e4-Pohjanmaa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "maakunnat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "nimist\u00f6ntutkimus", "language": null, "element": "subject", "qualifier": 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