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big data
marketing
decision making
marketing communication
information management
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http://www.yso.fi/onto/yso/p27202
http://www.yso.fi/onto/yso/p5878
http://www.yso.fi/onto/yso/p8743
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Lamminparras, Tuomas
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Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
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Lamminparras, Tuomas
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Lamminparras, Tuomas
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Lamminparras, Tuomas
The role of big data and capabilities in marketing communication : managerial perspectives on data-driven decision-making
Data-driven decision-making
Analytics
Organizational capabilities
Dynamic capabilities
big data
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Markkinointi
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| title |
The role of big data and capabilities in marketing communication : managerial perspectives on data-driven decision-making
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The role of big data and capabilities in marketing communication : managerial perspectives on data-driven decision-making
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The role of big data and capabilities in marketing communication : managerial perspectives on data-driven decision-making
The role of big data and capabilities in marketing communication : managerial perspectives on data-driven decision-making
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The role of big data and capabilities in marketing communication : managerial perspectives on data-driven decision-making
The role of big data and capabilities in marketing communication : managerial perspectives on data-driven decision-making
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The role of big data and capabilities in marketing communication
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role of big data and capabilities in marketing communication managerial perspectives on data driven decision making
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managerial perspectives on data-driven decision-making
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The role of big data and capabilities in marketing communication : managerial perspectives on data-driven decision-making
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Data-driven decision-making
Analytics
Organizational capabilities
Dynamic capabilities
big data
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Analytics
Data-driven decision-making
Dynamic capabilities
Organizational capabilities
big data
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http://www.urn.fi/URN:NBN:fi:jyu-202205312984
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