APA (7th ed.) Citation

Lamminparras, T., Economics, J. U. S. o. B. a., kauppakorkeakoulu, J. y., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2022). The role of big data and capabilities in marketing communication: Managerial perspectives on data-driven decision-making.

Chicago Style (17th ed.) Citation

Lamminparras, Tuomas, Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. The Role of Big Data and Capabilities in Marketing Communication: Managerial Perspectives on Data-driven Decision-making. 2022.

MLA (9th ed.) Citation

Lamminparras, Tuomas, et al. The Role of Big Data and Capabilities in Marketing Communication: Managerial Perspectives on Data-driven Decision-making. 2022.