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[{"key": "dc.contributor.advisor", "value": "Pyykk\u00f6nen, Miikka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Huttunen, Miia", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Honkakoski, Iina", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-05-30T07:51:34Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-05-30T07:51:34Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/81345", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmassa analysoitiin Pepe the Frog- hahmon symboliikkaa Hongkongin 2019-vuonna alkaneiden protestien kontekstissa. Tutkielman p\u00e4\u00e4m\u00e4\u00e4r\u00e4n\u00e4 oli vastata siihen, miksi Pepe the Frog- hahmosta tehtiin protestiliikkeen symboli ja kuinka se toimii k\u00e4yt\u00e4nn\u00f6ss\u00e4. Kokonaisvaltaisen vastauksen saavuttamiseksi tutkielman alakysymykset pyrkiv\u00e4t selvitt\u00e4m\u00e4\u00e4n mill\u00e4 tavoin Pepe the Frog- hahmon symboliikka on muodostettu, mit\u00e4 merkityksi\u00e4 ja tulkintoja hahmon erilaisista versioista voidaan l\u00f6yt\u00e4\u00e4 ja mik\u00e4 sen k\u00e4ytt\u00f6arvo on protestiliikkeen viestinn\u00e4n kannalta. \nTutkielman aineisto koostui internetist\u00e4 ker\u00e4tyist\u00e4 Pepe the Frog- kuvista, sek\u00e4 nelj\u00e4st\u00e4 puolistrukturoidusta yksil\u00f6haastattelusta. Haastattelutilanteissa sovellettiin visuaalisen elisitaation menetelm\u00e4\u00e4 ja syntynyt aineisto analysoitiin diskurssianalyysia k\u00e4ytt\u00e4m\u00e4ll\u00e4. Metodologisilla valinnoilla pyrittiin varmistamaan haastateltavien emic-tason vastauksien sijoittuminen tutkielman keski\u00f6\u00f6n. Tutkielman tietoteoreettisena n\u00e4k\u00f6kulmana toimi semiotiikka ja aineistoon sovellettiin Peircen merkkiluokkien teorian toisen kolmijaon kategorioita (Buchler 1955, 101\u2013102).\nTutkielman lopputulokset todistavat Pepe the Frogin olevan \u00e4\u00e4rimm\u00e4isen joustava ja k\u00e4yt\u00e4nn\u00f6llinen alusta, jota voidaan muokata k\u00e4ytt\u00e4j\u00e4n viestinn\u00e4llisten tarpeiden mukaan l\u00e4hes rajattomasti. Pepen kasvot antavat my\u00f6s mahdollisuuden monipuolisempaan ja vaikuttavampaan viestint\u00e4\u00e4n, mik\u00e4 erottaa sen muista \u201dkasvottomista\u201d symboleista, kuten esimerkiksi maiden lipuista tai uskontojen symbolisista merkeist\u00e4. Pepest\u00e4 on syntynyt protestien symboli n\u00e4iden omalaatuisten ominaisuuksiensa takia ja sen k\u00e4ytt\u00f6arvo on erinomainen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-05-30T07:51:34Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-05-30T07:51:34Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "81", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Pepe the Frog", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Hongkong", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "visuaalinen elisitaatio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "merkki", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "merkitys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\"Now making politics.\" : Pepe the Frogin symboliikan ja merkitysten rakentuminen Hongkongin vuoden 2019 protesteissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202205302968", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Historian ja etnologian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of History and Ethnology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Etnologia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Ethnology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "302", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "symbolit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "symboliikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tulkinta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "protestit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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