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[{"key": "dc.contributor.advisor", "value": "Sayers, Dave", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kammonen, Tuomas", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-05-30T06:23:53Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-05-30T06:23:53Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/81336", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "COVID-19 pandemia on vaikuttanut globaalisti ihmisten jokap\u00e4iv\u00e4iseen el\u00e4m\u00e4\u00e4n. Laajamittaiset rajoitustoimet sek\u00e4 uudenlaiset terveyteen liittyv\u00e4t k\u00e4yt\u00e4nn\u00f6t ovat vaatineet p\u00e4\u00e4tt\u00e4jilt\u00e4 ja terveysviranomaisilta vakuuttavaa ja luotettavaa viestint\u00e4\u00e4, sek\u00e4 hyvi\u00e4 perusteluita. Retoriikalla ja retorisilla keinoilla pyrit\u00e4\u00e4n vaikuttamaan viestien vastaanottajiin. Retoriikan ja retoristen keinojen tarkoituksena on vaikuttaa kuulijoihin niin, ett\u00e4 he tulevat vakuuttuneeksi viestin sis\u00e4ll\u00f6st\u00e4. T\u00e4m\u00e4n kandidaatintutkielman tavoitteena oli selvitt\u00e4\u00e4 Maailman Terveysj\u00e4rjest\u00f6n p\u00e4\u00e4johtaja Tedros Adhanom Ghebreyesuksen yleisimmin k\u00e4ytt\u00e4mi\u00e4 retorisia keinoja puheissa, jotka k\u00e4sitteliv\u00e4t COVID-19 pandemiaa ja siihen liittyvi\u00e4 asioita. Lis\u00e4ksi tutkielman tarkoituksena oli verrata mahdollisia syit\u00e4 retoristen keinojen k\u00e4yt\u00f6lle muihin aiheeseen liittyviin tutkimuksiin nojaten.\n\nTutkimuksen aineisto koostui kymmenest\u00e4 lehdist\u00f6tilaisuudessa pidetyst\u00e4 puheesta, joille tehtiin laadullinen sis\u00e4ll\u00f6nanalyysi. Teemaksi valikoitui Adhanom Ghebreyesuksen k\u00e4ytt\u00e4m\u00e4t retoriset keinot. Puheista identifioitiin kaikki retoriset keinot ja ne kategorisoitiin, jonka avulla selvitettiin viisi yleisint\u00e4 puheissa esiintynytt\u00e4 retorista keinoa. N\u00e4m\u00e4 viisi keinoa olivat luetteleminen, toistaminen, sanonta, tieteellinen tieto ja vertaus. N\u00e4ille viidelle keinolle tehtiin retorinen analyysi, joka osoitti, ett\u00e4 Adhanom Ghebreyesus k\u00e4ytti retorisia keinoja tehd\u00e4kseen viestinn\u00e4st\u00e4\u00e4n vakuuttavampaa, helpommin muistettavaa sek\u00e4 korostaakseen t\u00e4rkeit\u00e4 asioita viestinn\u00e4ss\u00e4\u00e4n. Tutkimuksen tulokset olivat samankaltaisia verrattaessa niit\u00e4 esimerkiksi poliittisessa kontekstissa k\u00e4ytettyihin retorisiin keinoihin.\n\nTutkimuksen tuloksia voitaisiin hy\u00f6dynt\u00e4\u00e4 jatkossa esimerkiksi yksitt\u00e4isten retoristen keinojen vaikuttavuuden tutkinnassa, jossa laaja testiryhm\u00e4 arvioisi keinojen vaikuttavuutta. T\u00e4m\u00e4n lis\u00e4ksi tutkimuksessa esiintynytt\u00e4 retoriikkaa ja retorisia keinoja voitaisiin verrata lehdist\u00f6n julkaisemiin artikkeleihin liittyen COVID-19 pandemiaan ja selvitt\u00e4\u00e4, ett\u00e4 k\u00e4ytt\u00e4\u00e4k\u00f6 lehdist\u00f6 samaa retoriikkaa ja retorisia keinoja kuin Maailman Terveysj\u00e4rjest\u00f6 aiheeseen liittyen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-05-30T06:23:53Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-05-30T06:23:53Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "32", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "rhetorical device", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "rhetorical analysis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Covid-19 and effective communications : a study of rhetorical devices in World Health Organization\u2019s communications during the COVID-19 pandemic", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202205302959", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "COVID-19", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "retoriikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "COVID-19", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "rhetoric", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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