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author Pesonen, Elisa
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
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spellingShingle Pesonen, Elisa Managing marketing in the digital era : evaluation of agile methodologies in marketing markkinointi ketterät menetelmät yritysstrategiat muutos digitaalinen markkinointi viestintä marketing agile methods corporate strategies change digital marketing communication
subject_txtF Markkinointi
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title Managing marketing in the digital era : evaluation of agile methodologies in marketing
title_full Managing marketing in the digital era : evaluation of agile methodologies in marketing
title_fullStr Managing marketing in the digital era : evaluation of agile methodologies in marketing Managing marketing in the digital era : evaluation of agile methodologies in marketing
title_full_unstemmed Managing marketing in the digital era : evaluation of agile methodologies in marketing Managing marketing in the digital era : evaluation of agile methodologies in marketing
title_short Managing marketing in the digital era
title_sort managing marketing in the digital era evaluation of agile methodologies in marketing
title_sub evaluation of agile methodologies in marketing
title_txtP Managing marketing in the digital era : evaluation of agile methodologies in marketing
topic markkinointi ketterät menetelmät yritysstrategiat muutos digitaalinen markkinointi viestintä marketing agile methods corporate strategies change digital marketing communication
topic_facet agile methods change communication corporate strategies digitaalinen markkinointi digital marketing ketterät menetelmät marketing markkinointi muutos viestintä yritysstrategiat
url https://jyx.jyu.fi/handle/123456789/81242 http://www.urn.fi/URN:NBN:fi:jyu-202205242872
work_keys_str_mv AT pesonenelisa managingmarketinginthedigitaleraevaluationofagilemethodologiesinmarketing