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[{"key": "dc.contributor.advisor", "value": "Jarva, Vesa", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "J\u00e4rvinen, Anna-Mari", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-05-17T05:55:27Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-05-17T05:55:27Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/81099", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielma k\u00e4sittelee Keski-Suomessa sijaitsevien kuntoilupaikkojen, eli kuntosalien, liikuntakeskusten, \nkuntokeskusten ja Crossfit-salien nimist\u00f6\u00e4. Pyrkimyksen\u00e4 on selvitt\u00e4\u00e4, miten kuntoilupaikat nimet\u00e4\u00e4n, \nkuinka informatiivisia annetut nimet ovat ja miten nimen avulla houkutellaan asiakkaita.\n\nTutkielmassa on tavoitteena saada vastaukset seuraaviin tutkimuskysymyksiin: Millainen kuntoilupaikkojen nimien funktionaalis-semanttinen rakenne on? Kuinka informatiivisia annetut nimet ovat ja miten \nne ilment\u00e4v\u00e4t toimialaansa nimen kautta? Miten kuntoilupaikat houkuttelevat kuluttajia nimen avulla \nmarkkinointipsykologian n\u00e4k\u00f6kulmasta? Tutkimukselle teoreettisen viitekehyksen luovat nimist\u00f6ntutkimus ja markkinointipsykologia.\n\nTutkielman aineisto koostuu 49:st\u00e4 keskisuomalaisen kuntoilupaikan nimest\u00e4, jotka on ker\u00e4tty k\u00e4ytt\u00e4m\u00e4ll\u00e4 Finder-yrityshakupalvelua. Koska tutkimuksen kohteena ovat yritysnimet, kaupunkien omistamat \nkuntoilupaikat on rajattu pois tarkastelusta. Nimet luokitellaan funktionaalis-semanttisen rakenneanalyysin mukaan liikeideaa ilmaiseviin nimenosiin, yksil\u00f6iviin nimenosiin ja t\u00e4ydent\u00e4viin nimenosiin. Analyysi\nyhdistelee kvalitatiivista eli laadullista ja kvantitatiivista eli m\u00e4\u00e4r\u00e4llist\u00e4 tutkimusta. Nimien houkuttelevuutta tarkastellaan teoriaohjaavan sis\u00e4ll\u00f6nanalyysin avulla.\n\nTutkielman tulokset osoittavat, ett\u00e4 kuntoilupaikkojen nimet rakentuvat p\u00e4\u00e4osin liikeideaa ilmaisevasta \nnimenosasta ja yksil\u00f6iv\u00e4st\u00e4 nimenosasta, kun taas t\u00e4ydent\u00e4v\u00e4 nimenosa on nimiss\u00e4 harvinaisempi. Nime\u00e4minen on p\u00e4\u00e4osin informatiivista ja kuluttajia houkuttelevaa. Etenkin liikeideaa ilmaiseva nimenosa \nja toisinaan my\u00f6s yksil\u00f6iv\u00e4 nimenosa toimivat informatiivisina elementtein\u00e4, jotka ilmaisevat toimialan. \nMonesta nimest\u00e4 on n\u00e4ht\u00e4vill\u00e4 kuluttajien houkuttelu heid\u00e4n tarpeisiinsa vetoavilla sanavalinnoilla.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2022-05-17T05:55:27Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-05-17T05:55:27Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "28", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "markkinointipsykologia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kaupallinen nimi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yritysnimet", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kuntoilupaikkojen nime\u00e4minen Keski-Suomessa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202205172736", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Suomen kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Finnish", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "309", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "nimist\u00f6ntutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuntosalit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "suomen kieli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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