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[{"key": "dc.contributor.author", "value": "R\u00f6nkk\u00f6, Samuel", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-05-12T06:58:18Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-05-12T06:58:18Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/81031", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n pro gradu -tutkielman tarkoituksena on kuvata ja laadullisesti selitt\u00e4\u00e4, miten reklamaatioihin suhtaudutaan ketteryyteen pyrkiviss\u00e4 organisaatiossa ja miten ne n\u00e4hd\u00e4\u00e4n toiminnan kehitt\u00e4misen kautta. Mukaan otetaan my\u00f6s strategian k\u00e4site ja sen yhteys reklamaatioon. Lis\u00e4kysymyksen\u00e4 tutkimuksessa on konsultaation hy\u00f6dynt\u00e4minen ketter\u00e4n organisaation toiminnan kehitt\u00e4misess\u00e4 ja mukautuvuus kilpailuymp\u00e4rist\u00f6n moninaisiin ja muuttuviin haasteisiin. \n Tutkimus toteutettiin laadullisena tutkimuksena. Aineisto ker\u00e4ttiin teemahaastatteluilla ja analysoitiin sis\u00e4ll\u00f6nanalyysill\u00e4. Haastateltavia oli kuusi henkil\u00f6\u00e4 eri autoalan yrityksist\u00e4. Haastattelut toteutettiin autoalan liikkeiss\u00e4, koska niist\u00e4 tehd\u00e4\u00e4n Kilpailu- ja kuluttajavirastolle enemm\u00e4n valituksia kuin mist\u00e4\u00e4n muusta asiasta ja valitukset ovat olleet esill\u00e4 julkisuudessa aiheuttaen mainehaittaa.\n Tutkimustuloksista selvisi, ett\u00e4 reklamaatio n\u00e4hd\u00e4\u00e4n t\u00e4rke\u00e4n\u00e4 osana ketteryyteen pyrkiv\u00e4n organisaation oppimista, mutta potentiaalia olisi viel\u00e4 laajempaankin reklamaatioiden hy\u00f6dynt\u00e4miseen. Autoala n\u00e4htiin alana, jossa reklamaatiot her\u00e4tt\u00e4v\u00e4t erityisen paljon tunteita. Organisaatiot mielsiv\u00e4t itsens\u00e4 ketteriksi, vaikka autoalalla on k\u00e4yt\u00f6ss\u00e4 viel\u00e4 paljon perinteit\u00e4 noudattavia k\u00e4yt\u00e4nteit\u00e4. T\u00e4ysin ketterist\u00e4 organisaatioista ei voida puhua vaan ketteryyteen pyrkivist\u00e4.\n Tutkimuksessa selvisi, ett\u00e4 reklamaatioita kirjataan hyvin vaihtelevalla tavalla ja vain merkityksellisimm\u00e4t tapaukset kirjataan yl\u00f6s toiminnan kehitt\u00e4misen kannalta. T\u00e4m\u00e4n lis\u00e4ksi l\u00f6yd\u00f6ksen\u00e4 olivat moninaiset reklamaatio-kanavat, jotka osaltaan vaikuttavat siihen, ett\u00e4 reklamaatioita on hankala kirjata yl\u00f6s yhden j\u00e4rjestelm\u00e4n sis\u00e4lle. Kirjallisuudessa on todettu ketteryyden liittyv\u00e4n entist\u00e4 enemm\u00e4n konsultteihin, mutta yhteytt\u00e4 reklamaatioihin ei havaittu. Sen sijaan konsultteja k\u00e4ytettiin muuten eri yhteyksiss\u00e4 toiminnan kehitt\u00e4miseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2022-05-12T06:58:18Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-05-12T06:58:18Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "64", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ketteryys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Reklamaatioiden hy\u00f6dynt\u00e4minen ketteryyteen pyrkiviss\u00e4 organisaatioissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202205122677", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Management and Leadership", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20424", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "organisaatiot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "reklamaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kehitt\u00e4minen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "johtaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "oppiva organisaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysstrategiat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "oppiminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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