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[{"key": "dc.contributor.advisor", "value": "Dlaske, Kati", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Laajoki, Samuel", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-05-10T06:15:22Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-05-10T06:15:22Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/80964", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kest\u00e4v\u00e4 kehitys on nykyp\u00e4iv\u00e4n\u00e4 merkitt\u00e4v\u00e4 yhteiskunnallinen teema ja t\u00e4rke\u00e4 osa-alue ilmastonmuutoksen \ntorjunnassa. T\u00e4m\u00e4 peilautuu my\u00f6s liiketoimintaan ja autoteollisuuteen, joka parasta aikaa etsii sek\u00e4 kehitt\u00e4\u00e4 \nvaihtoehtoisia ratkaisuja perinteisten fossiilisten voimanl\u00e4hteiden rinnalle. T\u00e4ss\u00e4 kehityksess\u00e4 s\u00e4hk\u00f6autojen rooli \nkorostuu, mik\u00e4 puolestaan luo yrityksille tarpeen kest\u00e4v\u00e4\u00e4 kehityst\u00e4 ja s\u00e4hk\u00f6isyytt\u00e4 vaalivan yritysidentiteetin \nrakentamiselle. \nT\u00e4m\u00e4 kandidaatintutkielma keskittyy selvitt\u00e4m\u00e4\u00e4n mill\u00e4 multimodaalisilla keinoilla ja miten BMW rakentaa \nitselleen kest\u00e4v\u00e4n kehityksen kannalta edullista yritysidentiteetti\u00e4. Huomiota kiinnitet\u00e4\u00e4n t\u00e4ss\u00e4 yhteydess\u00e4 \nesimerkiksi niin salienssiin, typografisiin ominaisuuksiin kuin my\u00f6s argumentaatioonkin. Tutkimusaineistona \nk\u00e4ytet\u00e4\u00e4n BMW:n saksankielisten nettisivujen s\u00e4hk\u00f6autoja k\u00e4sittelev\u00e4\u00e4 osiota.\nTutkielma osoittaa BMW:n hy\u00f6dynt\u00e4v\u00e4n nettisivuillaan lukuisia keinoja kest\u00e4v\u00e4\u00e4 kehityst\u00e4 tukevan \nyritysidentiteetin muodostamisessa. Huomiota pyrit\u00e4\u00e4n ohjaamaan esiteltyihin s\u00e4hk\u00f6autoihin visuaalisten keinojen \navulla, samalla kun esimerkiksi argumentaatiota hy\u00f6dynt\u00e4m\u00e4ll\u00e4 osoitetaan valmistajan suhdetta n\u00e4ihin s\u00e4hk\u00f6isiin \najoneuvoihin ja alleviivataan niiden hankinnan kannattavuutta asiakkaan n\u00e4k\u00f6kulmasta. T\u00e4m\u00e4n ohella aineiston \npohjalta toteutetun analyysin kautta selvi\u00e4\u00e4 my\u00f6s ihmisten esitett\u00e4v\u00e4n BMW-s\u00e4hk\u00f6autojen rinnalla, tarkoituksena \nn\u00e4in valmistajan kannalta suosiollisten ja ostop\u00e4\u00e4t\u00f6st\u00e4 tukevien assosiaatioiden her\u00e4tt\u00e4minen", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2022-05-10T06:15:22Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-05-10T06:15:22Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "34", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "deu", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "multimodaalinen diskurssianalyysi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "BMW", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yritysidentiteetti", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Die diskursive Konstruktion einer nachhaltigen Unternehmensidentit\u00e4t auf der Webseite der BMW-AG", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202205102615", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Saksan kieli ja kulttuuri", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "German Language and Culture", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "308", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "autoteollisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "saksan kieli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "multimodaalisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 kehitys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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