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[{"key": "dc.contributor.advisor", "value": "Halttunen, Veikko", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Danielsson, Patrik", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-05-06T05:44:06Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-05-06T05:44:06Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/80914", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa k\u00e4sitell\u00e4\u00e4n teko\u00e4ly\u00e4 ja sen hy\u00f6dynt\u00e4mist\u00e4 yritysmarkkinoinnin n\u00e4k\u00f6kulmasta. Teko\u00e4ly on kehittynyt nopeasti viimeisten vuosikymmenten aikana ja sen vaikutukset yrityksiin, talouteen sek\u00e4 yhteiskuntaan ovat kasvaneet yh\u00e4 suuremmiksi. Yritykset ovat omaksuneet teko\u00e4lyteknologioita osaksi markkinointiv\u00e4lineit\u00e4ns\u00e4, mink\u00e4 seurauksena kokemus yritysten, asiakkaiden sek\u00e4 sidosryhmien v\u00e4lill\u00e4 on muuttunut. T\u00e4ss\u00e4 tutkielmassa perehdyt\u00e4\u00e4n mahdollisuuksiin, joita teko\u00e4ly ja sen soveltaminen tarjoavat yritysmarkkinointiin. Tutkielma toteutetaan kirjallisuuskatsauksena. Tiedonkeruussa hy\u00f6dynnet\u00e4\u00e4n tutkimusartikkeleita sek\u00e4 tutkimuskirjallisuutta. Tutkielma pyrkii vastaamaan kahteen p\u00e4\u00e4tutkimuskysymykseen, jotka ovat: \u201dMill\u00e4 tavoilla yritykset voivat hy\u00f6dynt\u00e4\u00e4 teko\u00e4ly\u00e4 yritysmarkkinoinnissa?\u201d ja \u201dMit\u00e4 hy\u00f6tyj\u00e4 ja mahdollisuuksia teko\u00e4lyn k\u00e4ytt\u00f6 tuo yritysmarkkinointiin?\u201d. Tutkielmassa m\u00e4\u00e4ritell\u00e4\u00e4n termit teko\u00e4ly sek\u00e4 yritysmarkkinointi, mink\u00e4 j\u00e4lkeen vastataan tutkielman tutkimuskysymyksiin.\nTutkielman keskeinen tulos on, ett\u00e4 teko\u00e4ly\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 laaja-alaisesti yritysmarkkinoinnissa. Tutkielmassa todetaan, ett\u00e4 teko\u00e4ly\u00e4 pystyt\u00e4\u00e4n hy\u00f6dynt\u00e4m\u00e4\u00e4n eritt\u00e4in laaja-alaisesti yritysten toteuttaman yritysmarkkinoinnin eri osa-alueilla ja prosesseissa. Tutkielmassa keskityt\u00e4\u00e4n viiteen yleisesti yritysmarkkinoinnissa hy\u00f6dynnettyyn teko\u00e4lyteknologiaan: p\u00e4\u00e4t\u00f6ksen tukij\u00e4rjestelm\u00e4t, koneoppiminen, \u00e4lykk\u00e4\u00e4t agentit, suositteluj\u00e4rjestelm\u00e4t ja asiantuntijaj\u00e4rjestelm\u00e4t. Oikein k\u00e4ytettyin\u00e4 n\u00e4iden teko\u00e4lyteknologioiden yrityksille tarjoamat keskeisimm\u00e4t hy\u00f6dyt ovat asiakastyytyv\u00e4isyyden lis\u00e4\u00e4minen sek\u00e4 tehokkuuden ja tuoton kasvattaminen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This thesis discusses the ways to utilize artificial intelligence in business-to-business marketing. Artificial intelligence has experienced rapid development in recent decades and its effects on companies, the economy and society have grown significantly. Companies have adopted artificial intelligence technologies as a part of their marketing tools, as the consequence of which the experience between companies, customers and stakeholders has changed. This thesis explores the opportunities that artificial intelligence and its application offer to business-to-business marketing. The research is carried out as a literature review. Research articles and research literature are utilized in data collection. The thesis seeks to answer two main research questions, which are: \u201cIn what ways can companies utilize artificial intelligence in business-to-business marketing?\u201d and \u201cWhat are the benefits and opportunities of using artificial intelligence for business-to-business marketing?\u201d. The thesis defines the terms artificial intelligence and business-to-business marketing after which the research questions of the thesis are answered. The main result of the research is that artificial intelligence can be utilized extensively in business-to-business marketing. The thesis focuses on five artificial intelligence technologies commonly used in business-to-business marketing, which are: decision support systems, machine learning, intelligent agents, recommender systems, and expert systems. The key benefits these AIs provide to businesses are increased customer satisfaction and increased efficiency and revenue.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2022-05-06T05:44:06Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-05-06T05:44:06Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "33", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Teko\u00e4ly yritysmarkkinoinnin ty\u00f6kaluna", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202205062567", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "teko\u00e4ly", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "koneoppiminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysmarkkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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