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[{"key": "dc.contributor.advisor", "value": "Pietik\u00e4inen, Sari", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tanskanen, Essi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-03-22T05:33:36Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-03-22T05:33:36Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/80287", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Alkoholittomuudesta on tullut yh\u00e4 suositumpaa ja yksi ajankohtainen ilmi\u00f6 aiheeseen liittyen on sober curiosity, joka kannustaa ihmisi\u00e4 reflektoimaan suhdettaan alkoholiin. Sober curiosity voidaan m\u00e4\u00e4ritell\u00e4 el\u00e4m\u00e4ntapaliikkeen\u00e4, joka yksil\u00f6n toiminnan kautta pyrkii sosiaaliseen muutokseen. T\u00e4ss\u00e4 tapauksessa tavoiteltu sosiaalinen muutos on vastustaa alkoholin keskeist\u00e4 asemaa yhteiskunnassa ja tehd\u00e4 alkoholittomuudesta hyv\u00e4ksytt\u00e4v\u00e4mp\u00e4\u00e4. \n\nT\u00e4ss\u00e4 maisterintutkielmassa tutkin Sober Girl Society:a, joka on britannialainen yhteis\u00f6 naisille, jotka eiv\u00e4t juo alkoholia tai haluavat v\u00e4hent\u00e4\u00e4 sen k\u00e4ytt\u00f6\u00e4. Erityisesti tutkin heid\u00e4n Instagramiaan tarkoituksenani selvitt\u00e4\u00e4, miten he rakentavat alkoholittomuutta diskursiivisesti ja miksi. Tutkimusaineisto koostuu 54 Instagram-julkaisusta aikav\u00e4lilt\u00e4 touko-elokuu 2021 ja olen analyysia tehdess\u00e4 ottanut huomioon sek\u00e4 kuvat ett\u00e4 kuvatekstit. Aineisto on siis multimodaalista ja t\u00e4ten k\u00e4yt\u00e4n analyysimenetelm\u00e4n\u00e4 multimodaalista diskurssianalyysia. N\u00e4in saan mahdollisimman kattavan kuvan aineistosta ja siin\u00e4 rakentuvista diskursseista.\n\nTunnistin ker\u00e4tyst\u00e4 aineistosta nelj\u00e4 keskeist\u00e4 diskurssia, jotka ovat sosiaalinen tuki, itsens\u00e4 kehitt\u00e4minen, haastediskurssi ja resistanssidiskurssi. Jokainen diskurssi omalta osaltaan rakentaa tietynlaista kuvaa alkoholittomuudesta. Lis\u00e4ksi kyseiset diskurssit pyrkiv\u00e4t saavuttamaan sosiaalisen muutoksen haastamalla alkoholin keskeisen roolin yhteiskunnassa ja tukemalla j\u00e4seni\u00e4 alkoholittomuuden kanssa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-03-22T05:33:36Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-03-22T05:33:36Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "51", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "multimodal discourse analysis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "non-drinking", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sober curiosity", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "discourse", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\"Sober fun is radical and empowering\" : discursive construction of non-drinking on Sober Girl Society's Instagram", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202203221987", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssianalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Instagram", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "multimodaalisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "discourse analysis", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Instagram", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "multimodality", "language": null, 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