The role of music in event ambience and design a case study during a film festival

Tässä tutkielmassa käsitellään taustamusiikin valinnan suunnitteluun sekä siihen käytettävien resurssien yhteyttä ei-musiikillisten tapahtumien kontekstissa. Tutkimuksen viitekehys sekä terminologia käsittelevät musiikin roolia tapahtumien suunnittelussa luoden yhteyksiä taustamusiikin ja tapahtumie...

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Main Author: Vuori, Aapo
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Musiikin, taiteen ja kulttuurin tutkimuksen laitos, Department of Music, Art and Culture Studies, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/79434
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author Vuori, Aapo
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Musiikin, taiteen ja kulttuurin tutkimuksen laitos Department of Music, Art and Culture Studies Jyväskylän yliopisto University of Jyväskylä
author_facet Vuori, Aapo Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Musiikin, taiteen ja kulttuurin tutkimuksen laitos Department of Music, Art and Culture Studies Jyväskylän yliopisto University of Jyväskylä Vuori, Aapo Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Musiikin, taiteen ja kulttuurin tutkimuksen laitos Department of Music, Art and Culture Studies Jyväskylän yliopisto University of Jyväskylä
author_sort Vuori, Aapo
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description Tässä tutkielmassa käsitellään taustamusiikin valinnan suunnitteluun sekä siihen käytettävien resurssien yhteyttä ei-musiikillisten tapahtumien kontekstissa. Tutkimuksen viitekehys sekä terminologia käsittelevät musiikin roolia tapahtumien suunnittelussa luoden yhteyksiä taustamusiikin ja tapahtumien tutkimuskirjallisuuden välillä. Tapaustutkimuksen empiirinen osuus toteutettiin Arktisen Upeeta XXI -elokuvafestivaaleilla Jyväskylässä 2.-3. marraskuuta 2020. Pääasiallisena metodina tutkimuksessa käytettiin etnografista menetelmää eli osallistujien observointia. Tällä metodilla pyrin keräämään dataa taustamusiikin ja äänien merkityksestä sekä roolista tapahtumakokemuksessa sekä tapahtuman ambienssissa. Osallistujaobservoinnin ohella suoritin haastatteluja tapahtuman osallistujien, tapahtumatuottajan sekä muiden järjestäjien kanssa. Tutkielman johtopäätökset keskittyvät siihen, kuinka tietyt ilmiöt teoreettisessa viitekehyksessä olivat näkyvillä case-esimerkissä. Tulen johtopäätökseen, että taustamusiikin suunnittelu oli osa tapahtuman yleisen ambienssin suunnittelua ja sitä tärkeämpi oli itse ohjelman suunnittelu sekä yleisön fokuksen ohjaamisen suunnittelu. Tutkimus oli ainutlaatuinen johtuen sen tekoajankohdasta; koronavirus-pandemian sosiaalisesti rajoitetun vaiheen aikana. Sen takia keskittyminen esimerkiksi sen aiheuttamiin vaikutuksiin tapahtuman kulussa on potentiaalinen aihe jatkotutkimukselle, jota tässä tutkimuksessa sivutaan, mutta sitä ei käsitellä varsinaisena tutkimusnäkökulmana. This master’s thesis dives into the connection between music planning and music resources in events that do not primarily focus on music. The theoretical framework and terminology handle music’s role in event design while making connections between background music literature and event studies. The empirical case study was conducted at Arktisen Upeeta XXI film festival in Jyväskylä, Finland on November 2nd-3rd, 2020. The primary method was ethnographic research and participant observation, through which I pursued to gather data on the various effects of music and sound in the participant experience and event ambience. Alongside the participant observation, I interviewed two participants, the event producer and the technicians as complementary information. The main conclusions focus on the connection of the existing guidelines and theories, and how they were present in a real-life example. To conclude, the planning of the background music appeared to be a part of ambience design in general, whereas the planning and timing of the program as well as the audience’s focus were more important in the production of Arktisen Upeeta XXI than the planning of the background music. Compared to these matters the music design was complementary but essential. A unique aspect in this case study is the time when it was conducted; during a restricted time in the COVID-19 pandemic, thus providing some information that will probably not be available in the future. Further research on the effects of the event restrictions during the COVID-19 pandemic is warranted.
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spellingShingle Vuori, Aapo The role of music in event ambience and design : a case study during a film festival event design event ambience event research event experience perceived atmosphere Musiikkitiede Musicology 3051 taustamusiikki kuluttajakäyttäytyminen tapahtumat suunnittelu ilmapiiri kulttuuritapahtumat juhlasuunnittelu background music consumer behaviour events planning and design ambience cultural events event planning
title The role of music in event ambience and design : a case study during a film festival
title_full The role of music in event ambience and design : a case study during a film festival
title_fullStr The role of music in event ambience and design : a case study during a film festival The role of music in event ambience and design : a case study during a film festival
title_full_unstemmed The role of music in event ambience and design : a case study during a film festival The role of music in event ambience and design : a case study during a film festival
title_short The role of music in event ambience and design
title_sort role of music in event ambience and design a case study during a film festival
title_sub a case study during a film festival
title_txtP The role of music in event ambience and design : a case study during a film festival
topic event design event ambience event research event experience perceived atmosphere Musiikkitiede Musicology 3051 taustamusiikki kuluttajakäyttäytyminen tapahtumat suunnittelu ilmapiiri kulttuuritapahtumat juhlasuunnittelu background music consumer behaviour events planning and design ambience cultural events event planning
topic_facet 3051 Musicology Musiikkitiede ambience background music consumer behaviour cultural events event ambience event design event experience event planning event research events ilmapiiri juhlasuunnittelu kulttuuritapahtumat kuluttajakäyttäytyminen perceived atmosphere planning and design suunnittelu tapahtumat taustamusiikki
url https://jyx.jyu.fi/handle/123456789/79434 http://www.urn.fi/URN:NBN:fi:jyu-202201201202
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