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[{"key": "dc.contributor.advisor", "value": "Lepp\u00e4niemi, Matti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Letonsaari, Toni", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-01-19T06:47:23Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-01-19T06:47:23Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/79415", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Micro-mobility ideologiaan perustuva vuokrattava s\u00e4hk\u00f6k\u00e4ytt\u00f6inen potkulauta on uusi kuljetusmuoto, joka on vakiinnuttanut asemansa Suomessa viimeisten vuosien aikana. Aihe-alue on samalla her\u00e4tt\u00e4nyt voimakasta keskustelua, niin kulkuneuvojen puolesta kuin vastaan. Huomiota ovat her\u00e4tt\u00e4neet varsinkin potkulautojen pys\u00e4k\u00f6intiongelmat ja niiden turvattomuus. S\u00e4hk\u00f6potkulautojen rajallinen ymm\u00e4rrys on hidastanut kulkuneuvon integroitumista osaksi kaupungin julkista liikennett\u00e4 ja kulkumuodon kehityst\u00e4.\nT\u00e4m\u00e4n tutkimuksen tarkoituksena on ottaa askel kohti s\u00e4hk\u00f6potkulautailijan k\u00e4ytt\u00e4ytymisen ymm\u00e4rt\u00e4mist\u00e4. Tutkimuksen tavoitteena on selvitt\u00e4\u00e4 micro-mobilityn tuomaa lis\u00e4arvoa kuluttajille, keskittyen s\u00e4hk\u00f6potkulautoihin. Lis\u00e4ksi tutkimuksessa pyrit\u00e4\u00e4n ymm\u00e4rt\u00e4m\u00e4\u00e4n, mink\u00e4laisessa tilanteessa kuluttajat valitsevat kulkumuodoksi s\u00e4hk\u00f6potkulaudan. Ymp\u00e4rist\u00f6n\u00e4k\u00f6kulma huomioon ottaen oli my\u00f6s mielek\u00e4st\u00e4 selvitt\u00e4\u00e4 mik\u00e4 kulkumuoto yleisesti korvataan, kun valinta muodostuu s\u00e4hk\u00f6potkulautaan. Tutkimus toteutettiin laadullisena tutkimuksena ja aineisto tutkimusta varten ker\u00e4ttiin haastattelemalla kymment\u00e4 aktiivista s\u00e4hk\u00f6potkulaudan k\u00e4ytt\u00e4j\u00e4\u00e4. Haastattelut toteutettiin puolistrukturoituina teemahaastatteluina ja litteroitua aineistoa analysoitiin teemoittelun ja sis\u00e4ll\u00f6nanalyysin avulla.\nTutkimuksen tuloksissa selvisi, ett\u00e4 s\u00e4hk\u00f6potkulaudan k\u00e4ytt\u00f6\u00f6n suhtauduttiin yleisell\u00e4 tasolla positiivisesti. S\u00e4hk\u00f6potkulaudan valinnan perusteena toimivat selke\u00e4t p\u00e4\u00e4motiivit, joita olivat nopeus ja helppous. Haastateltavat luottivat s\u00e4hk\u00f6potkulautojen hyv\u00e4\u00e4n saatavuuteen ja uskoivat kulkumuodon olevan nopein vaihtoehto keskusta-alueella. S\u00e4hk\u00f6potkulautailun k\u00e4ytt\u00f6motiivit vaihtelivat riippuen siit\u00e4, toteutettiinko matka yksin vai osana ryhm\u00e4\u00e4. Huolta kulkumuodosta her\u00e4tti laitteiden turvattomuus ja huolimaton ajotapa. Erityisesti alkoholinvaikutuksen alaisena ajaminen liitettiin yleisesti s\u00e4hk\u00f6potkulautailun haitaksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2022-01-19T06:47:23Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-01-19T06:47:23Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "65", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "micro-mobility", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "s\u00e4hk\u00f6potkulauta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "on-demand talous", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "MaaS", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "S\u00e4hk\u00f6potkulaudat : liikkumisen uudet tuulet", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202201191183", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "motivaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "liikenne", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "potkulaudat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 kehitys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulkuneuvot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "jakamistalous", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", 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