The role of product manager in free-to-play mobile gaming industry

The purpose of this Master's thesis is to investigate how mobile game companies are trying to use the role of the product manager in their operations and how this role differs from the role of the product manager in the software industry. Traditionally, the product manager has been responsible...

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Main Author: Mäkelä, Aku
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/79269
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author Mäkelä, Aku
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_facet Mäkelä, Aku Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Mäkelä, Aku Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
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description The purpose of this Master's thesis is to investigate how mobile game companies are trying to use the role of the product manager in their operations and how this role differs from the role of the product manager in the software industry. Traditionally, the product manager has been responsible for enabling the technical implementation of the product and maintaining the vision, but the research revealed that the roles differ somewhat across industries. For the study, nine industry professionals were interviewed from a number of mobile games companies across Europe. The study was conducted as a semi- structured interview due to the prevailing Covid-19 pandemic via video link. All product managers interviewed agreed, among other things, that the product manager should be dedicated to prioritising and designing game features together with game designers. In contrast, the product managers interviewed were of the opinion that in the mobile games industry, the product manager should not necessarily be involved in user acquisition but should focus more on the aforementioned product development and the refinement and testing of its functionalities. In addition, the interviews revealed that, compared to the role of the software product manager, many of the tasks directly comparable to the role of the software product manager in mobile games were divided between the product manager, the producer, and the game lead, allowing for a clearer focus.
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spellingShingle Mäkelä, Aku The role of product manager in free-to-play mobile gaming industry product management Tietojärjestelmätiede Information Systems Science 601 tuotekehitys tuotteet mobiilipelit peliteollisuus uutuudet ilmaispelit tuotepäälliköt product development products mobile games game industry new products free-to-play games product managers
title The role of product manager in free-to-play mobile gaming industry
title_full The role of product manager in free-to-play mobile gaming industry
title_fullStr The role of product manager in free-to-play mobile gaming industry The role of product manager in free-to-play mobile gaming industry
title_full_unstemmed The role of product manager in free-to-play mobile gaming industry The role of product manager in free-to-play mobile gaming industry
title_short The role of product manager in free-to-play mobile gaming industry
title_sort role of product manager in free to play mobile gaming industry
title_txtP The role of product manager in free-to-play mobile gaming industry
topic product management Tietojärjestelmätiede Information Systems Science 601 tuotekehitys tuotteet mobiilipelit peliteollisuus uutuudet ilmaispelit tuotepäälliköt product development products mobile games game industry new products free-to-play games product managers
topic_facet 601 Information Systems Science Tietojärjestelmätiede free-to-play games game industry ilmaispelit mobiilipelit mobile games new products peliteollisuus product development product management product managers products tuotekehitys tuotepäälliköt tuotteet uutuudet
url https://jyx.jyu.fi/handle/123456789/79269 http://www.urn.fi/URN:NBN:fi:jyu-202201111047
work_keys_str_mv AT mäkeläaku roleofproductmanagerinfreetoplaymobilegamingindustry AT mäkeläaku theroleofproductmanagerinfreetoplaymobilegamingindustry