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[{"key": "dc.contributor.advisor", "value": "Lepp\u00e4nen, Sirpa", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Piirainen-Marsh, Arja", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Salonen, Roosa-Mari", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-12-20T08:42:32Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-12-20T08:42:32Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/79035", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Pro Gradu \u2013tutkielma tarkastelee yhdysvaltalaisen edustajanhuoneen j\u00e4senen Alexandria Ocasio-Cortezin poliittista viestint\u00e4\u00e4 ja viestint\u00e4strategioita sosiaalisessa mediassa. Sosiaalisen median kasvattaessa suosiotaan my\u00f6s sen rooli poliittisen viestinn\u00e4n kanavana on muuttunut yh\u00e4 t\u00e4rke\u00e4mm\u00e4ksi. Sosiaalisen median kanavista erityisesti Twitter on noussut suosituksi poliittisen kommunikaation v\u00e4lineeksi. Twitter tarjoaa niin poliitikoille kuin kansalaisille uudenlaisia interaktiivisia mahdollisuuksia viesti\u00e4 poliittisesti ja moni poliitikko hy\u00f6dynt\u00e4\u00e4 Twitteri\u00e4 osana vaalikampanjointiaan. \n\nOcasio-Cortez tuli tunnetuksi vuonna 2018, kun h\u00e4nest\u00e4 tuli Yhdysvaltojen historian nuorin kongressiin valittu nainen. Ocasio-Cortez tunnetaan my\u00f6s aktiivisesta sosiaalisen median k\u00e4yt\u00f6st\u00e4\u00e4n sek\u00e4 suurista sosiaalisen median seuraajam\u00e4\u00e4rist\u00e4\u00e4n. T\u00e4m\u00e4n my\u00f6t\u00e4 h\u00e4nest\u00e4 on tullut lyhyess\u00e4 ajassa yksi yhdysvaltalaisen politiikan tunnetuimmista nimist\u00e4.\n\nTutkielma keskittyy Ocasio-Cortezin poliittiseen viestint\u00e4\u00e4n Twitteriss\u00e4 vuoden 2020 demokraattisen puoleen esivaaleja edelt\u00e4v\u00e4n\u00e4 aikana. Tutkimuksessa analysoitiin 111 Ocasio-Cortezin kes\u00e4kuussa 2020 julkaisemaa tviitti\u00e4 hy\u00f6dynt\u00e4en laadullista diskurssianalyysia. Tutkielma pyrki selvitt\u00e4m\u00e4\u00e4n millaisia diskursiivisia strategioita Ocasio-Cortez k\u00e4ytt\u00e4\u00e4 viestiess\u00e4\u00e4n Twitteriss\u00e4 ja mill\u00e4 keinoin h\u00e4n toteuttaa n\u00e4it\u00e4 strategioita. Tutkimustulokset osoittivat Ocasio-Cortezin hy\u00f6dynt\u00e4neen tviiteiss\u00e4\u00e4n erityisesti solidaarisuus- ja personointistrategioita. H\u00e4n pyrki ilmaisemaan solidaarisuutta pronominivalinnoilla, ilmaisemalla kiitollisuutta sek\u00e4 osoittamalla tukensa muille ehdokkaille. Personointistrategiaa h\u00e4n puolestaan toteutti julkaisemalla henkil\u00f6kohtaisia ja tunnepitoisia tviittej\u00e4 sek\u00e4 k\u00e4ytt\u00e4m\u00e4ll\u00e4 koodinvaihtoa. Analyysissa nousi my\u00f6s esiin Ocasio-Cortezin viestinn\u00e4n vuorovaikutteisuus ja h\u00e4nen havaittiin hy\u00f6dynt\u00e4v\u00e4n Twitterin tarjoamia interaktiivisia mahdollisuuksia keskim\u00e4\u00e4r\u00e4ist\u00e4 enemm\u00e4n.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2021-12-20T08:42:32Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-12-20T08:42:32Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "51", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "political discourse", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Congresswoman Alexandria Ocasio-Cortez\u2019s 2020 re-election campaign on Twitter : A discourse analytic study", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202112206018", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", 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