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advertising
brands
attitudes
advertisements
placement
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http://www.yso.fi/onto/yso/p1232
http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p5619
http://www.yso.fi/onto/yso/p6726
http://www.yso.fi/onto/yso/p22292
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author |
Lehkonen, Mikko
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author2 |
Informaatioteknologian tiedekunta
Faculty of Information Technology
Informaatioteknologia
Information Technology
Jyväskylän yliopisto
University of Jyväskylä
Tietojärjestelmätiede
Information Systems Science
601
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author_facet |
Lehkonen, Mikko
Informaatioteknologian tiedekunta
Faculty of Information Technology
Informaatioteknologia
Information Technology
Jyväskylän yliopisto
University of Jyväskylä
Tietojärjestelmätiede
Information Systems Science
601
Lehkonen, Mikko
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Lehkonen, Mikko
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Jyväskylän yliopisto
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Informaatioteknologia
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Informaatioteknologian tiedekunta
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<qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements</title><creator>Lehkonen, Mikko</creator><contributor type="tiedekunta" lang="fi">Informaatioteknologian tiedekunta</contributor><contributor type="tiedekunta" lang="en">Faculty of Information Technology</contributor><contributor type="laitos" lang="fi">Informaatioteknologia</contributor><contributor type="laitos" lang="en">Information Technology</contributor><contributor type="yliopisto" lang="fi">Jyväskylän yliopisto</contributor><contributor type="yliopisto" lang="en">University of Jyväskylä</contributor><contributor type="oppiaine" lang="fi">Tietojärjestelmätiede</contributor><contributor type="oppiaine" lang="en">Information Systems Science</contributor><contributor type="oppiainekoodi">601</contributor><subject type="other">in-game advertisement</subject><subject type="other">advertisement format</subject><subject type="other">video game genre</subject><subject type="other">intrusiveness</subject><subject type="other">congruence</subject><subject type="yso">mainonta</subject><subject type="yso">videopelit</subject><subject type="yso">brändit</subject><subject type="yso">asenteet</subject><subject type="yso">digitaaliset pelit</subject><subject type="yso">brändäys</subject><subject type="yso">mainokset</subject><subject type="yso">advertising</subject><subject type="yso">video games</subject><subject type="yso">brands</subject><subject type="yso">attitudes</subject><subject type="yso">digital games</subject><subject type="yso">branding</subject><subject type="yso">advertisements</subject><available>2021-12-20T08:35:28Z</available><issued>2021</issued><type lang="fi">Pro gradu -tutkielma</type><type lang="en">Master’s thesis</type><identifier type="uri">https://jyx.jyu.fi/handle/123456789/79033</identifier><identifier type="urn">URN:NBN:fi:jyu-202112206016</identifier><language type="iso">en</language><rights type="copyright" lang="fi">Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.</rights><rights type="copyright" lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><rights type="accessrights" lang="fi">Tekijä ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyväskylän yliopiston kirjaston arkistotyösemalta. Ks. https://kirjasto.jyu.fi/kokoelmat/arkistotyoasema..</rights><rights type="accessrights" lang="en">The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyväskylä University Library (https://kirjasto.jyu.fi/collections/archival-workstation).</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-202112206016</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/79033/1/URN%3aNBN%3afi%3ajyu-202112206016.pdf" name="URN:NBN:fi:jyu-202112206016.pdf" type="application/pdf" length="3372100" sequence="1"/><recordID>123456789_79033</recordID></qualifieddc>
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Lehkonen, Mikko
Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements
in-game advertisement
advertisement format
video game genre
intrusiveness
congruence
mainonta
videopelit
brändit
asenteet
digitaaliset pelit
brändäys
mainokset
advertising
video games
brands
attitudes
digital games
branding
advertisements
|
subject_txtF |
Kognitiotiede
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_79033&index=0&size=large
|
title |
Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements
|
title_full |
Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements
|
title_fullStr |
Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements
Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements
|
title_full_unstemmed |
Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements
Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements
|
title_short |
Attitudes toward in-game advertisements
|
title_sort |
attitudes toward in game advertisements comparisons between brand placements skippable advertisements and non skippable advertisements
|
title_sub |
comparisons between brand placements, skippable advertisements and non-skippable advertisements
|
title_txtP |
Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements
|
topic |
in-game advertisement
advertisement format
video game genre
intrusiveness
congruence
mainonta
videopelit
brändit
asenteet
digitaaliset pelit
brändäys
mainokset
advertising
video games
brands
attitudes
digital games
branding
advertisements
|
topic_facet |
advertisement format
advertisements
advertising
asenteet
attitudes
branding
brands
brändit
brändäys
congruence
digitaaliset pelit
digital games
in-game advertisement
intrusiveness
mainokset
mainonta
video game genre
video games
videopelit
|
url |
https://jyx.jyu.fi/handle/123456789/79033
http://www.urn.fi/URN:NBN:fi:jyu-202112206016
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AT lehkonenmikko attitudestowardingameadvertisementscomparisonsbetweenbrandplacementsskippableadver
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