Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements

Attitudes toward in-game advertisements comparisons between brand placements, skippable advertisements and non-skippable advertisements

Bibliographic Details
Main Author: Lehkonen, Mikko
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä, Tietojärjestelmätiede, Information Systems Science, 601
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
in-game advertisement
advertisement format
video game genre
intrusiveness
congruence
mainonta
videopelit
brändit
asenteet
digitaaliset pelit
brändäys
mainokset
advertising
video games
brands
attitudes
digital games
branding
advertisements
Online Access: https://jyx.jyu.fi/handle/123456789/79033
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author Lehkonen, Mikko
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Tietojärjestelmätiede Information Systems Science 601
author_facet Lehkonen, Mikko Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Tietojärjestelmätiede Information Systems Science 601 Lehkonen, Mikko
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spellingShingle Lehkonen, Mikko Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements in-game advertisement advertisement format video game genre intrusiveness congruence mainonta videopelit brändit asenteet digitaaliset pelit brändäys mainokset advertising video games brands attitudes digital games branding advertisements
subject_txtF Kognitiotiede
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_79033&index=0&size=large
title Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements
title_full Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements
title_fullStr Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements
title_full_unstemmed Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements
title_short Attitudes toward in-game advertisements
title_sort attitudes toward in game advertisements comparisons between brand placements skippable advertisements and non skippable advertisements
title_sub comparisons between brand placements, skippable advertisements and non-skippable advertisements
title_txtP Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements
topic in-game advertisement advertisement format video game genre intrusiveness congruence mainonta videopelit brändit asenteet digitaaliset pelit brändäys mainokset advertising video games brands attitudes digital games branding advertisements
topic_facet advertisement format advertisements advertising asenteet attitudes branding brands brändit brändäys congruence digitaaliset pelit digital games in-game advertisement intrusiveness mainokset mainonta video game genre video games videopelit
url https://jyx.jyu.fi/handle/123456789/79033 http://www.urn.fi/URN:NBN:fi:jyu-202112206016
work_keys_str_mv AT lehkonenmikko attitudestowardingameadvertisementscomparisonsbetweenbrandplacementsskippableadver

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