Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements

Attitudes toward in-game advertisements comparisons between brand placements, skippable advertisements and non-skippable advertisements

Bibliographic Details
Main Author: Lehkonen, Mikko
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä, Tietojärjestelmätiede, Information Systems Science, 601
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
in-game advertisement
advertisement format
video game genre
intrusiveness
congruence
mainonta
videopelit
brändit
asenteet
digitaaliset pelit
brändäys
mainokset
advertising
video games
brands
attitudes
digital games
branding
advertisements
Online Access: https://jyx.jyu.fi/handle/123456789/79033
Description
Description not available.

Similar Items