| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Kuronen, Marjo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kainulainen, Saila", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-12-16T12:16:48Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-12-16T12:16:48Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/79006", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 sosiaality\u00f6n pro gradu- tutkielmassa k\u00e4sitell\u00e4\u00e4n ty\u00f6nantajakuvan rakentumista sosiaality\u00f6ntekij\u00f6iden ty\u00f6paikkailmoituksissa julkisella sektorilla. Tutkielmassa analysoidaan ty\u00f6paikkailmoitusten retoriikkaa ja argumentointia, joiden avulla lukija, eli mahdollinen ty\u00f6nhakija, pyrit\u00e4\u00e4n vakuuttamaan niin, ett\u00e4 h\u00e4n hakisi ty\u00f6paikkaa. \n\nTutkimuksessa k\u00e4ytet\u00e4\u00e4n menetelm\u00e4n\u00e4 retorista diskurssianalyysi\u00e4, jossa yhdistet\u00e4\u00e4n diskurssitutkimuksen ja retorisen analyysin menetelmi\u00e4. Aineiston analyysin perusteella voidaan todeta, ett\u00e4 ty\u00f6paikkailmoituksissa k\u00e4ytet\u00e4\u00e4n retorisia keinoja maltillisesti, mik\u00e4 on tyypillist\u00e4 virallisten ilmoitusten genress\u00e4. Retoristen keinojen ja argumentoinnin analyysin perusteella konstruoitui kolme selke\u00e4sti toisistaan erottuvaa ty\u00f6nantajakuvadiskurssia. Ty\u00f6t\u00e4 tarjolla -ty\u00f6nantajakuvadiskurssi edustaa perinteist\u00e4 perusilmoitusta. Meille kannattaa tulla -ty\u00f6nantajakuvadiskurssi korostaa taloudellisia tekij\u00f6it\u00e4. Haluamme sinun viihtyv\u00e4n meill\u00e4 -ty\u00f6nantajakuvadiskurssi koostuu toiminnallisten ja psykologisten tekij\u00f6iden kautta vaikuttamalla. Ty\u00f6nantajakuvadiskurssit rakentuvat kerroksellisesti.\n\nTy\u00f6paikkailmoituksissa ty\u00f6nantajakuvaa rakennetaan vetoamalla samoihin tekij\u00f6ihin, joiden tiedet\u00e4\u00e4n vaikuttavan toisaalta sosiaality\u00f6ntekij\u00f6iden vaihtuvuuteen, mutta my\u00f6s ty\u00f6h\u00f6n sitoutumiseen. Sosiaality\u00f6ntekij\u00f6iden vaihtuvuus, rekrytointihaasteet ja ty\u00f6ntekij\u00e4pula ovatkin t\u00e4m\u00e4n p\u00e4iv\u00e4n ilmi\u00f6it\u00e4, joihin positiivisella ty\u00f6nantajakuvalla on mahdollista vaikuttaa. Ty\u00f6nantajien tulisikin tiedostaa ty\u00f6paikkailmoitusten ja rekrytoinnin merkitys osana systemaattista ja pitk\u00e4j\u00e4nteist\u00e4 ty\u00f6nantajakuvan rakentamista ja br\u00e4nd\u00e4ysty\u00f6t\u00e4. Rekrytointi on muuttumassa yh\u00e4 monikanavaisemmaksi, mik\u00e4 on syyt\u00e4 huomioida my\u00f6s ty\u00f6paikkailmoituksia laadittaessa. Ty\u00f6paikkailmoituksissa on havaittavissa moni\u00e4\u00e4nisyyden lis\u00e4\u00e4ntymist\u00e4 ja genrejen limittymist\u00e4 ja muokkautumista. Ty\u00f6paikkailmoituksen merkitys on laajentunut avoimesta toimesta tiedottamisesta osaksi kuntien ty\u00f6nantajakuvan kirkastamista ja br\u00e4ndity\u00f6t\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-12-16T12:16:48Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-12-16T12:16:48Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "80", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "retorinen diskurssianalyysi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ty\u00f6nantajakuva", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Ty\u00f6paikkailmoitukset ty\u00f6nantajakuvan rakentajina sosiaality\u00f6ntekij\u00f6iden rekrytoinnissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202112165990", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Sosiaality\u00f6", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Social Work", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "210", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6paikkailmoitukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "rekrytointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaality\u00f6ntekij\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaality\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mielikuvat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6nantajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6nhakijat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6h\u00f6notto", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|