| fullrecord |
[{"key": "dc.contributor.advisor", "value": "M\u00e4kel\u00e4, Marileena", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kaijalainen, Hanna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-12-10T08:28:35Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-12-10T08:28:35Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/78931", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Vuonna 2020 alkanut maailmanlaajuinen koronaviruspandemia on merkitt\u00e4v\u00e4sti vaikuttanut ihmisten jokap\u00e4iv\u00e4iseen el\u00e4m\u00e4\u00e4n sen alkamisesta l\u00e4htien. T\u00e4m\u00e4n globaalin terveyskriisin my\u00f6t\u00e4 ihmiset ovat muuttaneet kulutustottumuksiaan sopeutuakseen vallitseviin olosuhteisiin. T\u00e4m\u00e4 onkin her\u00e4tt\u00e4nyt tutkimuskirjallisuudessa kysymyksen siit\u00e4, voisiko t\u00e4m\u00e4 kriisi tarjota mahdollisuuden siirtym\u00e4lle kohti kest\u00e4v\u00e4mp\u00e4\u00e4 kuluttamista.\n\nKirjallisuuden mukaan kulutuksen muutoksiin kriisien aikana vaikuttavat ja niit\u00e4 selitt\u00e4v\u00e4t saatavilla olevat resurssit ja uskomukset, kun taas menestyksellinen kulutustottumusten muuttaminen vaatii tapojen muodostumisen tarkastelemista. T\u00e4m\u00e4 pro gradu -tutkimus k\u00e4sittelee nuorten aikuisten kulutustottumuksien muutoksia globaalin koronapandemian aikana ja sen j\u00e4lkeen. Vastatakseen kirjallisuudesta nousseeseen kysymykseen, tutkimuksen tavoitteena oli selvitt\u00e4\u00e4 ovatko n\u00e4m\u00e4 kulutustottumukset muuttuneet kest\u00e4v\u00e4mmiksi pandemian aikana, ja mit\u00e4 niille tapahtuu pandemian p\u00e4\u00e4tytty\u00e4.\n\nSaavuttaakseen tutkimustavoitteen tutkija toteutti nelj\u00e4 puolistrukturoitua nelj\u00e4n hengen verkkohaastattelua. Haastatteluista saatu tutkimusaineisto analysoitiin k\u00e4ytt\u00e4m\u00e4ll\u00e4 teema-analyysia. Analyysin tuloksena saatiin selville, ett\u00e4 koronapandemia on vaikuttanut kulutustottumuksiin liittyen: matkustamiseen ja ty\u00f6matkustamiseen; her\u00e4teostoksiin, shoppailuun ja nettishoppailuun; palveluihin; vapaa-aikaan ja harrastuksiin; ja suunnitelmallisuuteen ruokakaupassa. Muutokset kohti kest\u00e4v\u00e4mpi\u00e4 kulutustottumuksia koskivat kaiken kaikkiaan v\u00e4hentynytt\u00e4 matkustamista, ty\u00f6matkustamista, sek\u00e4 her\u00e4teostoksien tekemist\u00e4. Yleisesti haastatellut kokivat, ettei koronaviruspandemia itsess\u00e4\u00e4n ole muuttanut heid\u00e4n kulutustottumuksiaan kest\u00e4vimmiksi. Odotettavaa kuitenkin on, ett\u00e4 ennen koronaa olleet kulutustottumukset palaavat muutamin poikkeuksin.\n\nT\u00e4m\u00e4n tutkimuksen tulokset ja sen teoreettisen viitekehyksen huomiot kirjallisuudesta ehdottavat, ett\u00e4 kest\u00e4v\u00e4n kuluttamisen kannusteiden ja sit\u00e4 vahvistavien tekij\u00f6iden tutkiminen tulevaisuudessa voisi tukea siirtym\u00e4\u00e4 kohti kest\u00e4v\u00e4\u00e4 kuluttamista. Koska koronaviruspandemia ei luultavasti tule olemaan viimeinen kohtaamamme kriisi, olisi kannattavaa mallintaa kuluttajien reaktioita siihen mik\u00e4 on v\u00e4ltt\u00e4m\u00e4t\u00f6nt\u00e4 ja mik\u00e4 valinnaista kuluttamista kriisin aikana, jotta n\u00e4ihin pystyt\u00e4\u00e4n tulevaisuudessa vastaamaan paremmin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The COVID-19 pandemic has significantly influenced on the everyday lives of people ever since it started in 2020. Due to this global health crisis, people have been changing their consumption habits to adapt to the existing circumstances. This has raised the question in research literature if this crisis could provide a chance for transition towards more sustainable consumption.\n\nThe literature suggests that changes in consumption during crisis can be explained and influenced by available resources and beliefs, whereas successfully changing consumption habits requires considering how habits are formed in the first place. This Master\u2019s Thesis research explores the changes in the consumption habits of young adults in their mid 20\u2019s during the COVID-19 pandemic and after it. To answer the question raised from the literature, the objective of this research was to study if these consumption habits have changed more sustainable during the pandemic, and what is going to happen to them when the pandemic ends.\n\nTo reach this objective, four semi-structured online group interviews with four participants in each interview were conducted. The data received from the interviews was then analyzed by using thematic analysis. As the result of the analysis, it was found that the COVID-19 pandemic had influenced on the consumption habits regarding travelling and commuting; impulse purchases, shopping, and online shopping; services; free time and hobbies; and orderliness at grocery store. Changes towards more sustainable consumption habits concerned decreased overall level of travelling, commuting, and impulse purchases. Generally, the interviewees did not consider that the pandemic itself had changed their habits more sustainable. Yet, it was considered likely that the pre-covid habits will return after the pandemic ends with few exceptions.\n\nThe findings of this thesis alongside notions from the used literature in the theoretical framework further suggest that the lack of incentives and reinforcement of sustainable consumption habits ought to be studied in the future to support transition towards sustainable consumption. Also, as the COVID-19 pandemic is not likely to be the last crisis, modelling the consumer responses to what is seen as essential and discretional consump- tion during crisis might be worthwhile to better respond to these in future.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-12-10T08:28:35Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-12-10T08:28:35Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "60", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "consumption habits", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Changes in the consumption habits and their sustainability during and after the COVID-19 pandemic", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202112105920", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yritysten ymp\u00e4rist\u00f6johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Environmental Management", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20425", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kriisit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "COVID-19", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pandemiat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 kehitys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 kulutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulutustottumukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "el\u00e4m\u00e4ntapa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "crises", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "COVID-19", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pandemics", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "consumption", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "consumer behaviour", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sustainable development", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sustainable consumption", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "consumer habits", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "lifestyle", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|