A search for responsibility in algorithmic management on food-delivery platforms

Tässä pro gradu työssä tutkitaan kokemuksia Wolt Enterprises Oy:n algoritmijohtamisjärjestelmästä, jotta voidaan ymmärtää, että millaisia vastuullisuuteen liittyviä haasteita siihen sisältyy. Tutkimus on osa algoritmijohtamisen tutkimusta ja aihetta lähestytään tekoälyn ja algoritmien kautta. Algori...

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Main Author: Hyvönen, Soili
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/78892
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author Hyvönen, Soili
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Hyvönen, Soili Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Hyvönen, Soili Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Hyvönen, Soili
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description Tässä pro gradu työssä tutkitaan kokemuksia Wolt Enterprises Oy:n algoritmijohtamisjärjestelmästä, jotta voidaan ymmärtää, että millaisia vastuullisuuteen liittyviä haasteita siihen sisältyy. Tutkimus on osa algoritmijohtamisen tutkimusta ja aihetta lähestytään tekoälyn ja algoritmien kautta. Algoritmijohtamisella tarkoitetaan sosioteknistä käsitettä, joka viittaa ihmisten ja tietokoneen muuttuvaan suhteeseen organisaatiossa (Jarrahi et al. 2021, 4). Keskustelu on rajattu algoritmijohtamiseen alustatalouden ruuankuljetusyrityksissä. Vastuullista algoritmijohtamista lähestytään etiikan, vastuullisen johtamisen ja tekoälyn etiikan käsittelyn kautta. Se määritellään ottamalla huomioon päätöksenteon lainsäädännöllinen, sosiaalimoraalinen ja henkilökohtainen taso (Tasioulas 2019, 53) ja että ihmisiä johdetaan tavalla, joka on eettisesti kestävää johdettavia kohtaan. Kirjallisuudessa mainitaan monia vastuullisuuteen liittyviä haasteita, jotka alustataloudessa toimivien yritysten tulisi ottaa vakavasti. Tutkimuksen aineisto on kerätty 10 puolistrukturoidun haastattelun avulla Woltin johdon ja lähettikumppaneiden kanssa. Sisällönanalyysia käytettiin aineiston analysoimiseen. Tutkimus osoittaa, että haastatellut kokevat algoritmijohtamisjärjestelmän käytön pääasiassa positiivisesti ja että lähetit näkevät epäkohdiksi useamman kuljetuksen yhdistämisen ja siihen liittyvä tehtävien uudelleenallokoinnin sekä applikaation tekniset ongelmat, joita voidaan pitää myös vastuullisuuteen liittyvinä asioina. Lähetit kokevat Woltilta saamansa tuen positiivisena asiana. Woltin johto puolestaan kieltää, että algoritmijohtaminen termin käyttö soveltuisi Woltin kontekstiin. Tämän tutkimuksen merkittävyys suhteessa aikaisempaan kirjallisuuteen tulee ymmärryksen lisääntymisestä algoritmijohtamisesta käytännössä. Kirjallisuuden esiin tuomat vastuullisuuteen liittyvät haasteet eivät näytä pitävän paikkaansa Woltin lähettien kokemuksen mukaan, vaan suurin osa läheteistä nauttii yrittäjyyden tuomasta vapaudesta ja on tyytyväinen Woltilta saamaansa tukeen ja ansioon. This master’s thesis studies the experiences of the management, developers, and couriers about Wolt Enterprises’ algorithmic management system to understand what kind of issues regarding responsibility are raised. The research is part of algorithmic management research, and the topic is approached through discussing artificial intelligence and algorithms. Algorithmic management is understood as a sociotechnical concept referring to the changing relationship between workers and a machine (Jarrahi et al. 2021, 4). The discussion is narrowed down to platform economy and food-delivery companies. Responsible algorithmic management is discussed through ethics, responsible management, and ethics of artificial intelligence. It is defined as considering the legal, social morality and individual level of ethical decision making (Tasioulas 2019, 53) and managing workers in a way that is ethical towards human workers. There are many issues related to responsibility, which are mentioned in the literature as grievances and should be taken seriously by companies operating in platform economy. The data of the research was collected through semi-structured interviews with 10 interviewees that were part of the management and courier partners at Wolt. Content analysis was used to analyze the data. The research reveals that the interviewees experience the use of algorithmic management system mainly positively and couriers’ grievances concern the bundle task and task reassignment and the instability of the application which could also be considered as responsibility-related issues. Couriers experience positively the support service offered by Wolt. However, the management denies the use of term algorithmic management in Wolt’s context. This study contributes to the previous research by increasing understanding about the algorithmic management system in practice. Responsibility issues raised by the literature seem to contradict the experience of Wolt couriers in relation to freedom they experience through entrepreneurship and the support and income they receive from the company.
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spellingShingle Hyvönen, Soili A search for responsibility in algorithmic management on food-delivery platforms algorithmic management food-delivery responsible algorithmic management couriers Johtaminen Management and Leadership 20424 vastuullisuus etiikka algoritmit tekoäly alustatalous responsibility (properties) ethics algorithms artificial intelligence platform economy
title A search for responsibility in algorithmic management on food-delivery platforms
title_full A search for responsibility in algorithmic management on food-delivery platforms
title_fullStr A search for responsibility in algorithmic management on food-delivery platforms A search for responsibility in algorithmic management on food-delivery platforms
title_full_unstemmed A search for responsibility in algorithmic management on food-delivery platforms A search for responsibility in algorithmic management on food-delivery platforms
title_short A search for responsibility in algorithmic management on food-delivery platforms
title_sort search for responsibility in algorithmic management on food delivery platforms
title_txtP A search for responsibility in algorithmic management on food-delivery platforms
topic algorithmic management food-delivery responsible algorithmic management couriers Johtaminen Management and Leadership 20424 vastuullisuus etiikka algoritmit tekoäly alustatalous responsibility (properties) ethics algorithms artificial intelligence platform economy
topic_facet 20424 Johtaminen Management and Leadership algorithmic management algorithms algoritmit alustatalous artificial intelligence couriers ethics etiikka food-delivery platform economy responsibility (properties) responsible algorithmic management tekoäly vastuullisuus
url https://jyx.jyu.fi/handle/123456789/78892 http://www.urn.fi/URN:NBN:fi:jyu-202112075884
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