Building a business intelligence capability for small and medium sized enterprises

Sekä tieteellinen tutkimus että käytännön kokemus ovat viime vuosina valottaneet Business Intelligencen (BI) hyötyjä, kuten kustannussäästöjä, parantunutta tehokkuutta sekä lisääntynyttä ymmärrystä kumppaneista. Vaikka BI:tä on tutkittu paljon, on aiemmassa tutkimuksessa havaittavissa selkeä puute:...

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Main Author: Piirto, Sanna
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/78827
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author Piirto, Sanna
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_facet Piirto, Sanna Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Piirto, Sanna Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
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description Sekä tieteellinen tutkimus että käytännön kokemus ovat viime vuosina valottaneet Business Intelligencen (BI) hyötyjä, kuten kustannussäästöjä, parantunutta tehokkuutta sekä lisääntynyttä ymmärrystä kumppaneista. Vaikka BI:tä on tutkittu paljon, on aiemmassa tutkimuksessa havaittavissa selkeä puute: BI:tä on tutkittu lähinnä suurten yritysten näkökulmasta, jättäen pienet ja keskisuuret (pk) yritykset vähälle huomiolle. Vaikka pk-yrityksillä on isoja yrityksiä rajallisemmat taloudelliset resurssit, minkä takia niiden investoinnit IT:seen ovat harvinaisempia ja pienempiä, ei se kuitenkaan tarkoita, etteivät ne voisi saada BI:stä yhtä merkittäviä hyötyjä kuin isotkin yritykset. Tämä tutkimus pyrkii vastaamaan tähän puutteeseen perehtymällä siihen, miten ja millaisilla resursseilla ja strategisilla toimilla BI-kyvykkyys saadaan rakennettua pk-yrityksiin. Jotta BI:tä voidaan ymmärtää mahdollisimman laajasta näkökulmasta, valittiin teoreettiseksi linssiksi BI-kyvykkyyden käsite, johon sisältyvät niin teknologiset, strategiset kuin prosesseihin ja henkilöstöönkin liittyvät seikat. Tutkimuksen kirjallisuuskatsauksessa pyritään selkeyttämään BI:n käsitettä ja ymmärtämään millaisia resursseja ja strategisia toimia BI-kyvykkyyden rakentaminen vaatii. Empiirisessä osassa pyritään selkeyttämään BI-kyvykkyyden rakentamista pkyritysten näkökulmasta. Tutkimus toteutettiin laadullisena tutkimuksena. Data kerättiin teemahaastattelun keinoin ja analysoitiin käyttäen sisällönanalyysia. Tulokset paljastivat, että BI-kyvykkyyden rakentamisessa avainasemassa ovat liiketoimintalähtöisyys, ketterät menetelmät, yksinkertainen ja helppokäyttöinen teknologinen infrastruktuuri, kohdennettu datankeruumenetelmä sekä loppukäyttäjäkoulutus. Lisäksi todettiin, että BI-kyvykkyyden rakentamiseen tarvitaan kahdenlaisia resursseja. BI-resurssit ovat BI-kyvykkyyden edellytys ja sisältävät BI infrastruktuurin, BI henkilöstöresurssit, BI:n luoman tietämyksen ja laadukkaan datan. Näiden resurssien rakentamisen taas tunnistetiin tarvitsevan yrityksen itsensä tunnistaman BI-tarpeen, johdon riittävää sitoutumista sekä taloudellisia, ajallisia ja henkilöstöllisiä resursseja. Keskeisenä johtopäätöksenä BI-kyvykkyyden todettiin syntyvän pidemmällä aikavälillä ja pala kerrallaan, eikä niinkään yksittäisen BI-projektin tuloksena. Sekä kirjallisuuden että empirian perusteella strategisen ohjaamisen kulmakivenä voidaan pitää “aloita pienesti, ajattele suuresti” ideologiaa. During the last decades both empirical research and practical experience have manifested the benefits of Business Intelligence (BI), including for example cost savings, improved efficiency, and better understanding of business partners. However, even though BI has been extensively studied, there seems to be a gap in the prior research: BI has been researched mostly from the perspective of large companies while leaving small and medium sized enterprises (SMEs) with less attention. SMEs naturally have fewer financial resources available than large companies, meaning less and smaller investments to IT. However, this does not necessarily indicate that SMEs could not get as significant benefits from BI as large companies. This study addresses this gap by examining how BI capability can be built in SMEs, and what kind of resources and strategic efforts it requires from SMEs. To observe BI from a wider perspective, the concept of BI capability was selected as a theoretical lens, as it incorporates technological, strategic, process and personnel related aspects. The literature review clarifies the concept of BI and tries to understand what kind of resources and strategic efforts are required to build a BI capability. Empirical part aims to clarify how BI capability can be built in SMEs in particular. Research was conducted using qualitative approach. Data was collected using theme interviews and analyzed using content analysis. Results revealed that the cornerstones of building BI capability are business-driven approach, agile methods, simple and easy-to-use technological infrastructure, focused data collection approach, and end user training. Furthermore, data revealed that there are two sets of resources that are required to build a BI capability. BI resources are the prerequisite for BI capability and include BI infrastructure, BI human resources, BI enabled intangibles, and high-quality data. Building of these resources requires another set of resources that are a recognized BI need, committed management, financial resources, time resources and personnel resources. Key conclusion of the study is that BI capability is created piece by piece over a longer period of time, rather than as a result of an individual BI project. Finally, both literature and empirical data suggested that the cornerstone of strategic guiding of BI efforts is “start small, think big” ideology.
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spellingShingle Piirto, Sanna Building a business intelligence capability for small and medium sized enterprises BI capability BI resources BI strategy BI-kyvykkyys BI-resurssit BI strategia Tietojärjestelmätiede Information Systems Science 601 pienet ja keskisuuret yritykset business intelligence small and medium-sized enterprises
title Building a business intelligence capability for small and medium sized enterprises
title_full Building a business intelligence capability for small and medium sized enterprises
title_fullStr Building a business intelligence capability for small and medium sized enterprises Building a business intelligence capability for small and medium sized enterprises
title_full_unstemmed Building a business intelligence capability for small and medium sized enterprises Building a business intelligence capability for small and medium sized enterprises
title_short Building a business intelligence capability for small and medium sized enterprises
title_sort building a business intelligence capability for small and medium sized enterprises
title_txtP Building a business intelligence capability for small and medium sized enterprises
topic BI capability BI resources BI strategy BI-kyvykkyys BI-resurssit BI strategia Tietojärjestelmätiede Information Systems Science 601 pienet ja keskisuuret yritykset business intelligence small and medium-sized enterprises
topic_facet 601 BI capability BI resources BI strategia BI strategy BI-kyvykkyys BI-resurssit Information Systems Science Tietojärjestelmätiede business intelligence pienet ja keskisuuret yritykset small and medium-sized enterprises
url https://jyx.jyu.fi/handle/123456789/78827 http://www.urn.fi/URN:NBN:fi:jyu-202111305832
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