The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm

The science of shopping leveraging in-store analytics and shopper marketing in a "phygital" paradigm

In-store analytics is a growing phenomenon where new technologies and digital solutions are emerging to help retailers answer a simple question - what is actually happening within their retail environment/s and how are shoppers responding. Despite in-store analytics' strong relevance for retail...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Presley, Matthew
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2021
Aiheet:
in-store analytics
shopper marketing
shopper behaviour
omnichannel
“phygital”
physical retail
digital shopper solutions
behavioural marketing
Markkinointi
Marketing
20423
markkinointi
kuluttajakäyttäytyminen
vähittäiskauppa
shoppailu
markkinointiviestintä
käyttäytyminen
digitaalitekniikka
marketing
consumer behaviour
retail trade
shopping
marketing communication
behaviour
digital technology
Linkit: https://jyx.jyu.fi/handle/123456789/78735

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