The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm

The science of shopping leveraging in-store analytics and shopper marketing in a "phygital" paradigm

Bibliographic Details
Main Author: Presley, Matthew
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
in-store analytics
shopper marketing
shopper behaviour
omnichannel
“phygital”
physical retail
digital shopper solutions
behavioural marketing
markkinointi
kuluttajakäyttäytyminen
vähittäiskauppa
shoppailu
markkinointiviestintä
käyttäytyminen
digitaalitekniikka
marketing
consumer behaviour
retail trade
shopping
marketing communication
behaviour
digital technology
Online Access: https://jyx.jyu.fi/handle/123456789/78735
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author Presley, Matthew
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Presley, Matthew Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Presley, Matthew
author_sort Presley, Matthew
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spellingShingle Presley, Matthew The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm in-store analytics shopper marketing shopper behaviour omnichannel “phygital” physical retail digital shopper solutions behavioural marketing markkinointi kuluttajakäyttäytyminen vähittäiskauppa shoppailu markkinointiviestintä käyttäytyminen digitaalitekniikka marketing consumer behaviour retail trade shopping marketing communication behaviour digital technology
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thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_78735&index=0&size=large
title The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm
title_full The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm
title_fullStr The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm
title_full_unstemmed The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm
title_short The science of shopping
title_sort science of shopping leveraging in store analytics and shopper marketing in a phygital paradigm
title_sub leveraging in-store analytics and shopper marketing in a "phygital" paradigm
title_txtP The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm
topic in-store analytics shopper marketing shopper behaviour omnichannel “phygital” physical retail digital shopper solutions behavioural marketing markkinointi kuluttajakäyttäytyminen vähittäiskauppa shoppailu markkinointiviestintä käyttäytyminen digitaalitekniikka marketing consumer behaviour retail trade shopping marketing communication behaviour digital technology
topic_facet behaviour behavioural marketing consumer behaviour digitaalitekniikka digital shopper solutions digital technology in-store analytics kuluttajakäyttäytyminen käyttäytyminen marketing marketing communication markkinointi markkinointiviestintä omnichannel physical retail retail trade shoppailu shopper behaviour shopper marketing shopping vähittäiskauppa “phygital”
url https://jyx.jyu.fi/handle/123456789/78735 http://www.urn.fi/URN:NBN:fi:jyu-202111225746
work_keys_str_mv AT presleymatthew scienceofshoppingleveraginginstoreanalyticsandshoppermarketinginaphygitalparadigm AT presleymatthew thescienceofshoppingleveraginginstoreanalyticsandshoppermarketinginaphygitalparad

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