APA (7th ed.) Citation

Presley, M., Kauppakorkeakoulu, Economics, S. o. B. a., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2021). The science of shopping: Leveraging in-store analytics and shopper marketing in a "phygital" paradigm.

Chicago Style (17th ed.) Citation

Presley, Matthew, Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. The Science of Shopping: Leveraging In-store Analytics and Shopper Marketing in a "Phygital" Paradigm. 2021.

MLA (9th ed.) Citation

Presley, Matthew, et al. The Science of Shopping: Leveraging In-store Analytics and Shopper Marketing in a "Phygital" Paradigm. 2021.