APA-viite (7. p.)

Presley, M., Economics, J. U. S. o. B. a., kauppakorkeakoulu, J. y., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2021). The science of shopping: Leveraging in-store analytics and shopper marketing in a "phygital" paradigm.

Chicago-viite (17. p.)

Presley, Matthew, Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, ja University of Jyväskylä. The Science of Shopping: Leveraging In-store Analytics and Shopper Marketing in a "Phygital" Paradigm. 2021.

MLA-viite (9. p.)

Presley, Matthew, et al. The Science of Shopping: Leveraging In-store Analytics and Shopper Marketing in a "Phygital" Paradigm. 2021.