APA (7th ed.) Citation

Presley, M., Economics, J. U. S. o. B. a., kauppakorkeakoulu, J. y., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2021). The science of shopping: Leveraging in-store analytics and shopper marketing in a "phygital" paradigm.

Chicago Style (17th ed.) Citation

Presley, Matthew, Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. The Science of Shopping: Leveraging In-store Analytics and Shopper Marketing in a "Phygital" Paradigm. 2021.

MLA (9th ed.) Citation

Presley, Matthew, et al. The Science of Shopping: Leveraging In-store Analytics and Shopper Marketing in a "Phygital" Paradigm. 2021.