Development of the cognitive constructions of the Finnish clothing and fashion industry 1995-2020

Suomen muoti- ja vaateteollisuuden liikevaihto ja yritysten lukumäärä ovat laskeneet viimeisimmän 26 vuoden ajan. Samanaikaisesti ala on riippuvainen kotimaisista markkinoista, jotka kattavat yli 60% myynnistä, ja kotimainen vaatteiden kulutus on yli kaksinkertaistunut. Kysyntä ja kotimaisen tarjonn...

Full description

Bibliographic Details
Main Author: Karppanen, Sonja
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/78493
_version_ 1826225758384685056
author Karppanen, Sonja
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Karppanen, Sonja Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Karppanen, Sonja Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Karppanen, Sonja
datasource_str_mv jyx
description Suomen muoti- ja vaateteollisuuden liikevaihto ja yritysten lukumäärä ovat laskeneet viimeisimmän 26 vuoden ajan. Samanaikaisesti ala on riippuvainen kotimaisista markkinoista, jotka kattavat yli 60% myynnistä, ja kotimainen vaatteiden kulutus on yli kaksinkertaistunut. Kysyntä ja kotimaisen tarjonnan menestys ovat keskenään selkeästi ristiriidassa. Aiemmat tutkimukset alasta osoittavat globaalin vaateteollisuuden muuttuneen hyperkilpailulliseksi ja tutkimus on selvittänyt seuranneita yritysten strategisia sopeutumisia sekä kehittänyt uusia ideaaleja liiketoimintamalleja alalle. Kuitenkaan yksikään aiempi tutkimus ei käsittele alan kognitiivisia taustoja. Strategisen kognition kirjallisuus on kehittynyt homogeenisyyden ja heterogeenisyyden välisen dialektin ympärille ja osoittanut, että alojen kognitiiviset konstruktiot usein vastaavat alan nopeutta sekä ylläpitävät havaittua muutostahtia. Kognitiivisten konstrukti-oiden toteutus tekee tulkinnoista todellista ja toteutuneet strategiat ja muutokset vaikut-tavat alalla jaettuihin uskomuksiin luoden itseään toteuttavia ennustuksia. Tämän tutkimuksen kontribuutio strategisen kognition kirjallisuuteen haastaa oletuksen, että jokaisella alalla vallitsee eksklusiivisesti joko homogeeninen hitaasti muuttuva toimialaresepti tai monimutkaiset heterogeeniset toimialareseptit. Tutkimuksessa huomioitujen 26 vuoden aikana Suomen muoti- ja vaateteollisuus ei ole löytänyt konsensuksellista kognitiivista mallia alalle. Läpi tutkimuksen havainnointiajan kolme metanarratiivia jatkavat olemassa oloaan ja johtavat lisääntyvään hyperkilpailuun sekä monimutkaisempiin toimialaresepteihin. Kuitenkin toimialareseptien elementeissä kuten erikoistumisessa, laadussa ja designissa näkyy reseptien pysyvyys ja näitä elementtejä voidaan pitää alan kognitiivisten konstruktioiden ankkureina. Suomalainen kulttuuri vaikuttaa haastaneen alan menestystä ja eettiset arvot nousevat oikeuttamaan alan liiketoimintaa kulttuuriin sopivalla tavalla. The Finnish fashion and clothing industry revenues and firm numbers have declined for the last 26 years. Simultaneously, its dependence on the domestic market has stayed at over 60% of the sales, and domestic clothing consumption has more than doubled in value. Therefore there exists an apparent conflict between demand and the success of domestic supply. Prior studies in the industry have shown that the global clothing industry is increasingly hypercompetitive and have studied the consequential strategic adjustments of firms and even developed new ideal business models for the industry. However, there are no studies on the cognitive foundations of the industry. The strategic cognition (SC) literature has developed around a homogeneity-heterogeneity dialect and found that cognitive constructions of an industry often match the velocity and perpetuate the perceived pace of changes. The enactment of cognitive constructions thus makes the perceived become a reality while realized strategies and changes affect the shared beliefs, creating self-fulfilling prophecies. This study contributes to the SC literature, challenging the exclusive nature of either homogenous inertial or complex heterogenic industry recipes. For the observed 26 years, the Finnish clothing and fashion industry shows no consensual industry model with three metanarratives existing throughout the environmental changes, resulting in increasing hypercompetition and complexity of industry recipes. However, specialization, quality, and design show cognitive inertia in elements of the recipes and can be perceived as the anchors of cognitive constructions. The Finnish culture seems to hinder success, and ethical values rise to justify the business in a culturally appropriate manner.
first_indexed 2021-11-04T21:01:38Z
format Pro gradu
free_online_boolean 1
fullrecord [{"key": "dc.contributor.advisor", "value": "Lamberg, Juha-Antti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Karppanen, Sonja", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-11-04T07:58:50Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-11-04T07:58:50Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/78493", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Suomen muoti- ja vaateteollisuuden liikevaihto ja yritysten lukum\u00e4\u00e4r\u00e4 ovat laskeneet viimeisimm\u00e4n 26 vuoden ajan. Samanaikaisesti ala on riippuvainen kotimaisista markkinoista, jotka kattavat yli 60% myynnist\u00e4, ja kotimainen vaatteiden kulutus on yli kaksinkertaistunut. Kysynt\u00e4 ja kotimaisen tarjonnan menestys ovat kesken\u00e4\u00e4n selke\u00e4sti ristiriidassa. Aiemmat tutkimukset alasta osoittavat globaalin vaateteollisuuden muuttuneen hyperkilpailulliseksi ja tutkimus on selvitt\u00e4nyt seuranneita yritysten strategisia sopeutumisia sek\u00e4 kehitt\u00e4nyt uusia ideaaleja liiketoimintamalleja alalle. Kuitenkaan yksik\u00e4\u00e4n aiempi tutkimus ei k\u00e4sittele alan kognitiivisia taustoja.\n\nStrategisen kognition kirjallisuus on kehittynyt homogeenisyyden ja heterogeenisyyden v\u00e4lisen dialektin ymp\u00e4rille ja osoittanut, ett\u00e4 alojen kognitiiviset konstruktiot usein vastaavat alan nopeutta sek\u00e4 yll\u00e4pit\u00e4v\u00e4t havaittua muutostahtia. Kognitiivisten konstrukti-oiden toteutus tekee tulkinnoista todellista ja toteutuneet strategiat ja muutokset vaikut-tavat alalla jaettuihin uskomuksiin luoden itse\u00e4\u00e4n toteuttavia ennustuksia. \n\nT\u00e4m\u00e4n tutkimuksen kontribuutio strategisen kognition kirjallisuuteen haastaa oletuksen, ett\u00e4 jokaisella alalla vallitsee eksklusiivisesti joko homogeeninen hitaasti muuttuva toimialaresepti tai monimutkaiset heterogeeniset toimialareseptit. Tutkimuksessa huomioitujen 26 vuoden aikana Suomen muoti- ja vaateteollisuus ei ole l\u00f6yt\u00e4nyt konsensuksellista kognitiivista mallia alalle. L\u00e4pi tutkimuksen havainnointiajan kolme metanarratiivia jatkavat olemassa oloaan ja johtavat lis\u00e4\u00e4ntyv\u00e4\u00e4n hyperkilpailuun sek\u00e4 monimutkaisempiin toimialaresepteihin. Kuitenkin toimialareseptien elementeiss\u00e4 kuten erikoistumisessa, laadussa ja designissa n\u00e4kyy reseptien pysyvyys ja n\u00e4it\u00e4 elementtej\u00e4 voidaan pit\u00e4\u00e4 alan kognitiivisten konstruktioiden ankkureina. Suomalainen kulttuuri vaikuttaa haastaneen alan menestyst\u00e4 ja eettiset arvot nousevat oikeuttamaan alan liiketoimintaa kulttuuriin sopivalla tavalla.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The Finnish fashion and clothing industry revenues and firm numbers have declined for the last 26 years. Simultaneously, its dependence on the domestic market has stayed at over 60% of the sales, and domestic clothing consumption has more than doubled in value. Therefore there exists an apparent conflict between demand and the success of domestic supply. Prior studies in the industry have shown that the global clothing industry is increasingly hypercompetitive and have studied the consequential strategic adjustments of firms and even developed new ideal business models for the industry. However, there are no studies on the cognitive foundations of the industry.\n\nThe strategic cognition (SC) literature has developed around a homogeneity-heterogeneity dialect and found that cognitive constructions of an industry often match the velocity and perpetuate the perceived pace of changes. The enactment of cognitive constructions thus makes the perceived become a reality while realized strategies and changes affect the shared beliefs, creating self-fulfilling prophecies.\n\nThis study contributes to the SC literature, challenging the exclusive nature of either homogenous inertial or complex heterogenic industry recipes. For the observed 26 years, the Finnish clothing and fashion industry shows no consensual industry model with three metanarratives existing throughout the environmental changes, resulting in increasing hypercompetition and complexity of industry recipes. However, specialization, quality, and design show cognitive inertia in elements of the recipes and can be perceived as the anchors of cognitive constructions. The Finnish culture seems to hinder success, and ethical values rise to justify the business in a culturally appropriate manner.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-11-04T07:58:50Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-11-04T07:58:50Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "80", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "strategic cognition", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "industry recipe", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "strategy frame", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "cognitive construction", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "fashion industry", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Development of the cognitive constructions of the Finnish clothing and fashion industry 1995-2020", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202111045517", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yritt\u00e4jyys", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Entrepreneurship", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20422", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaateteollisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "clothing industry", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
id jyx.123456789_78493
language eng
last_indexed 2025-02-18T10:55:23Z
main_date 2021-01-01T00:00:00Z
main_date_str 2021
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstreams\/fbbaa7a2-a461-48a3-9bb8-62749bfbf83e\/download","text":"URN:NBN:fi:jyu-202111045517.pdf","source":"jyx","mediaType":"application\/pdf"}
publishDate 2021
record_format qdc
source_str_mv jyx
spellingShingle Karppanen, Sonja Development of the cognitive constructions of the Finnish clothing and fashion industry 1995-2020 strategic cognition industry recipe strategy frame cognitive construction fashion industry Yrittäjyys Entrepreneurship 20422 vaateteollisuus clothing industry
title Development of the cognitive constructions of the Finnish clothing and fashion industry 1995-2020
title_full Development of the cognitive constructions of the Finnish clothing and fashion industry 1995-2020
title_fullStr Development of the cognitive constructions of the Finnish clothing and fashion industry 1995-2020 Development of the cognitive constructions of the Finnish clothing and fashion industry 1995-2020
title_full_unstemmed Development of the cognitive constructions of the Finnish clothing and fashion industry 1995-2020 Development of the cognitive constructions of the Finnish clothing and fashion industry 1995-2020
title_short Development of the cognitive constructions of the Finnish clothing and fashion industry 1995-2020
title_sort development of the cognitive constructions of the finnish clothing and fashion industry 1995 2020
title_txtP Development of the cognitive constructions of the Finnish clothing and fashion industry 1995-2020
topic strategic cognition industry recipe strategy frame cognitive construction fashion industry Yrittäjyys Entrepreneurship 20422 vaateteollisuus clothing industry
topic_facet 20422 Entrepreneurship Yrittäjyys clothing industry cognitive construction fashion industry industry recipe strategic cognition strategy frame vaateteollisuus
url https://jyx.jyu.fi/handle/123456789/78493 http://www.urn.fi/URN:NBN:fi:jyu-202111045517
work_keys_str_mv AT karppanensonja developmentofthecognitiveconstructionsofthefinnishclothingandfashionindustry19952